Data-Driven
Artist Selection
Matched to target audience through proprietary tech platform (MAX Artist Matching EngineTM).
As a founding member of AIMM, we are committed to creating opportunities for brands that are inclusive and reflective of diverse segments. Whether it’s Black History Month in February, Pride Month in June, or Hispanic Heritage Month in September – we help brands celebrate diversity through music year-round.
Black History Month is a time to reflect and celebrate the contributions black Americans have made throughout U.S. history — honoring stories from the past, and amplifying stories that will build the future. It's about history, herstory, their stories — the people and places that inspire the artists of right now, the challenges they’ve overcome, and the pages that haven’t even been written yet.
The MAX PlatformTM makes the process simple and turnkey...
Matched to target audience through proprietary tech platform (MAX Artist Matching EngineTM).
Brands are seamlessly integrated into artist storytelling across key digital channels.
Work with one partner from start to finish with optional add-ons like sweepstakes, retail POS, etc.
According to AIMM’s Cultural Insights Impact Measure (CIIM™), which measures the impact of culture in ads and programming, ads that connect with consumers via culture increase purchase intent by over 300 percent.
When consumers perceive ads as culturally relevant they are:
more likely to buy from a brand for the first time
more likely to repurchase from a brand
more likely to recommend a brand
Music is one of the oldest and most profound methods for storytelling, and it’s something that breaks down boundaries and unites across cultures. With Black History Month in February right around the corner, our team of artist experts has put together a sample lineup of artists across a variety of career stages and genres, from country to hip hop, for the perfect mix of cultural relevance.
Amplify the voices of artists that connect us through the passion point of music!