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Unique Opportunity for Your Brand to

Amplify Diverse Voices in 2021

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As a founding member of AIMM, we are committed to creating opportunities for brands that are inclusive and reflective of diverse segments. Whether it’s Black History Month in February, Pride Month in June, or Hispanic Heritage Month in September – we help brands celebrate diversity through music year-round.

Upcoming Opportunities
Black History Month

Black History Month is a time to reflect and celebrate the contributions black Americans have made throughout U.S. history — honoring stories from the past, and amplifying stories that will build the future. It's about history, herstory, their stories — the people and places that inspire the artists of right now, the challenges they’ve overcome, and the pages that haven’t even been written yet.

Commitment Deadline: December 11, 2020

Sample Content

 

 

 

 

How it Works

The MAX PlatformTM makes the process simple and turnkey...

Data-Driven
Artist Selection

Matched to target audience through proprietary tech platform (MAX Artist Matching EngineTM).

Engaging
Artist-Forward Content

Brands are seamlessly integrated into artist storytelling across key digital channels.

End-to-End
Partnership

Work with one partner from start to finish with optional add-ons like sweepstakes, retail POS, etc.

 

CULTURALLY-RELEVANT MARKETING

Builds Connections and Drives results

According to AIMM’s Cultural Insights Impact Measure (CIIM™), which measures the impact of culture in ads and programming, ads that connect with consumers via culture increase purchase intent by over 300 percent.

When consumers perceive ads as culturally relevant they are:

2.7X

more likely to buy from a brand for the first time

50%

more likely to repurchase from a brand

2.8X

more likely to recommend a brand

 

AMPLIFY DIVERSE VOICES

From every genre and every career stage

Music is one of the oldest and most profound methods for storytelling, and it’s something that breaks down boundaries and unites across cultures. With Black History Month in February right around the corner, our team of artist experts has put together a sample lineup of artists across a variety of career stages and genres, from country to hip hop, for the perfect mix of cultural relevance.

Amplify the voices of artists that connect us through the passion point of music!

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