Skip to the main content.
Contact Us
Contact Us

1 min read

Our 5 Favorite SXSW Stories

Our 5 Favorite SXSW Stories

South By Southwest (SXSW) is always a whirlwind, and we can’t wait to go for a spin in the future. Here are a few of our favorite trends and stories that emerged from SXSW 2016:

1. Anheuser-Busch served up a dose of virtual reality, giving SXSW attendees a chance to “tour” the beer maker’s original St. Louis brewery in an immersive, multi-sensory experience. Check out the full story, plus a video from inside the Budweiser Beer Garage:

http://www.adweek.com/video/advertising-branding/how-budweiser-garage-brewed-immersive-experience-sxsw-attendees-video-170177

In addition to this cool report on Anheuser-Busch, Adweek also examined experiential marketing activations from American Greetings, Mashable, Suicide Squad, and Mr. Robot.


2. From humanizing brands with authentic storytelling, to the latest in ad blocking, virtual reality, and mobile, Social Media Today sums up a few of the trending topics in digital at SXSW:

http://www.socialmediatoday.com/marketing/top-digital-marketing-takeaways-sxsw


3. SXSW congregates trendsetters and regularly exposes the world to upcoming startups. Alyson Shontell with Business Insider reports that Anchor, an audio-based social network, might have stolen the show this year:

http://www.businessinsider.com/what-is-anchor-fm-and-how-to-use-the-app-2016-3


4. Adblock Plus announced on January 22 that its browser extension had been downloaded more than 500 million times over the last 10 years. This spurred predictable backlash from the advertising industry and led to Adblock Plus sharing a proposed solution at SXSW:

http://www.marketingdive.com/news/adblock-plus-announces-new-app-that-rewards-good-ad-content/415622/


5. Influencer marketing continues to grow in prominence, and Gnack, a tech startup announced at SXSW claims to have cracked (Gnacked?) the code for programmatic influencer content on Snapchat and Instagram. Marketing DIVE takes a look:

http://www.marketingdive.com/news/gnack-brings-programmatic-to-snapchat-and-instagram-influencer-content/415811/


Now that you’ve seen our favorites, what trends and stories from SXSW 2016 most excited you?

2025 Blues Music Awards

2025 Blues Music Awards

We’re fired up to celebrate our incredible artist partners who are nominated for the 2025 Blues Music Awards! 🎶🏆Blues music may be timeless, but...

Read More
The Right Time to Partner with an Artist: A Strategic Guide for Brands (Pt 1)

The Right Time to Partner with an Artist: A Strategic Guide for Brands (Pt 1)

It’s a common question: what drives the cost of an artist partnership up (or down)? I mean, an artist’s fee can range from four to seven figures…and...

Read More
Why Music & Cultural Diversity Matter in Marketing

Why Music & Cultural Diversity Matter in Marketing

Let’s talk about something every brand needs to prioritize in 2025—relevance. You can have the best product, the most brilliant creative, or even a...

Read More
Music Audience Exchange Powers Campaign with U.S. Cellular and Country Music Artist Lauren Alaina

Music Audience Exchange Powers Campaign with U.S. Cellular and Country Music Artist Lauren Alaina

DALLAS - August 4, 2020 - Music Audience Exchange (MAX) and U.S. Cellular, recently announced a campaign with platinum-selling country music artist...

Read More
All Things Apple Music: Top 10 Stories

All Things Apple Music: Top 10 Stories

Without question, the biggest news in music last week was the announcement of Apple Music, the latest in a string of streaming platforms vying for...

Read More
MAX Tracks: The Future of Livestreams

MAX Tracks: The Future of Livestreams

Nathan Hanks, MAX CEO, talks livestream shows — are they a fad or part of the future for the music industry?

Read More