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ACM Awards Artist Spotlight: Thomas Rhett

Picture of Craig Rector Craig Rector : March 08, 2021

Music Marketing

ACM nominations have been announced! We are so excited that SIX of the artists we’ve partnered with at MAX have received nominations — some of them in multiple categories! Over the next several blogs in this series, we’re going to spotlight ACM-nominated artists that MAX has partnered with. First on our list is Thomas Rhett.

Thomas Rhett

MAX partnership with Ford (2019)

2021 ACM Nominations

Entertainer of the Year
Male Artist of the Year
Song of the Year - "Some People Do," Old Dominion
(Songwriters: Jesse Frasure, Matt Ramsey, Thomas Rhett, Shane McAnally)
Music Event of the Year - "Be A Light"
(Thomas Rhett featuring Reba McEntire, Hillary Scott, Chris Tomlin, Keith Urban)

Multiple-award nominee Thomas Rhett wrote “Be a Light” along with songwriters Josh Miller, Josh Thompson and Matt Dragstrem towards the end of 2019, before the world began to reckon with the effects of the COVID-19 pandemic. Rhett enlisted country royalty in the form of guest vocals from Reba McEntire, Hillary Scott, Chris Tomlin, and Keith Urban when he released “Be a Light” in March of 2020 in the hopes that the song would bring encouragement to fans. Additionally, Rhett announced that proceeds from the song would be donated to the MusiCares COVID-19 Relief Fund, benefitting the people in the music industry most affected by the pandemic.

“Be a Light” earned Rhett a nomination for Music Event of the Year, alongside his nominations for Entertainer of the Year and Male Artist of the Year.

For some more insights about Thomas Rhett - and a look at some of the work that MAX has done with him - check out this post we shared when his GRAMMY nomination was announced!

Congratulations, Thomas!

About MAX

Music Audience Exchange (MAX) was founded in 2014 with a mission to help champion incredible music and the artists who make it through strategic, data-driven partnerships with brands. MAX brings brands into the music promotional space in a way that puts engaging content into the world through a value-exchange model that drives the brand's objectives, and elevates breakthrough bands along the way.If you’d like to learn more about Music Audience Exchange and what a music promotion program would look like for your brand, send us a note.