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Craig Rector

Craig Rector is the Marketing Director at MAX.Live, where he connects brands with artists to create unforgettable campaigns. With nearly 20 years of experience across music, entertainment, and both B2B and consumer marketing, Craig has worked with Fortune 500 brands, launched startups, and even navigated a copyright battle in the industry. A former singer-songwriter turned marketing strategist, he brings a unique perspective to the intersection of music and brand partnerships. When he’s not shaping marketing strategy, you can find him chasing sunsets, exploring the outdoors, or sharing insights on the latest industry trends.

The Right Time to Partner with an Artist: A Strategic Brand Guide

9 min read

The Right Time to Partner with an Artist: A Strategic Guide for Brands (Pt 1)

It’s a common question: what drives the cost of an artist partnership up (or down)? I mean, an artist’s fee can range from four to seven figures…and guess what? It’s anything but fixed. An artist’s value can surge—sometimes within a matter of...

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Why Music & Cultural Diversity Matter in Marketing

4 min read

Why Music & Cultural Diversity Matter in Marketing

Let’s talk about something every brand needs to prioritize in 2025—relevance. You can have the best product, the most brilliant creative, or even a...

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2025 Juno Awards | Music Partnerships meet Marketing Performance

2 min read

2025 Juno Awards

We’re thrilled to celebrate our incredible artist partners who have been nominated this year for the 2025 Juno Awards! 🎶🏆

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2025 iHeartRadio Music Awards | Music Partnerships meet Marketing Performance

3 min read

2025 iHeartRadio Music Awards

We’re pumped to celebrate our incredible artist partners who are nominated for the 2025 iHeartRadio Music Awards! 🎶🏆

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Pedro Capó x Opendoor | Music partnerships meet marketing performance

2 min read

Pedro Capó x Opendoor

Moving is a big decision—whether you’re upgrading, downsizing, relocating, or, like Pedro Capó in Opendoor’s latest campaign, your neighbor is just a...

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3 min read

2025 Premio Lo Nuestro

We’re thrilled to celebrate our incredible artist partners who are nominated for the 2025 Premio Lo Nuestro Awards!

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The Best and Worst Super Bowls Ads: Music Edition

6 min read

The Best and Worst Super Bowl Ads: Music Edition

Best to Worst Ranked Super Bowl Ads: Music Themed Take Me Home: Rocket 🙌🏆 Knock Out: Pfizer 👍😢 The Fans: Taco Bell 👍🔥 Turn Back Time: Uber Eats...

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Shaylen X United States Marine Corps

1 min read

Shaylen x United States Marine Corps

We’re excited to announce an incredible partnership between Shaylen and the United States Marine Corps. This collaboration goes beyond the music—it’s...

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The TikTok Ban: Will We Survive?

3 min read

The TikTok Ban: Will We Survive?

The clock’s ticking—err…tick tocking, if I may—and TikTok is set to vanish from U.S. app stores on Sunday, January 19th. Naturally, the entire...

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