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Craig Rector

Caloncho x Ford

3 min read

Caloncho x Ford

Discover how Caloncho’s authentic connection with Ford creates a soulful journey that transcends language and touches the heart.

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Music partnerships don't have to be scary

8 min read

Unveiling the Haunting Secrets of Music Partnerships

Table of Contents Prologue: The Allure of Music Industry Manor Ch 1: Hall of Infinite Possibility Ch 2: The Specter’s Contract Ch 3: Sacred Oath of...

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Cimafunk x AARP | Music Parnterships meet Marketing Performance

2 min read

Cimafunk x AARP

Mark your calendars, funk fans! We're counting down to an exhilarating livestream experience on October 10th at 7pm CT, where Cimafunk’s soulful...

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Estevie x McDonald's

2 min read

Estevie x McDonald's

Estevie and McDonald’s team up for a fun, cultural celebration this Hispanic Heritage Month, blending vibrant music with iconic flavors for an...

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Danny Felix x McDonald's | Music Partnerships meet Marketing Performance

3 min read

Danny Felix x McDonald's

Danny Felix and McDonald’s teaming up for Hispanic Heritage Month? Veshhhhhh! This campaign is serving up fire tracks and crispy nuggets, all while...

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Chika Di x McDonald's | Music Partnerships meet Marketing Performance

2 min read

Chika Di x McDonald's

A campaign that perfectly blends irresistible tunes, crave-worthy McNuggets, and feel-good family vibes all rolled into one. McDonald’s teamed up...

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Big Daddy Weave x AARP | Music Parternships meet Marketing Performance

2 min read

Big Daddy Weave x AARP

Big Daddy Weave, known for their heart-stirring lyrics and moving performances, partnered with AARP for a livestream that was more than just a...

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Lute x McDonald's | Music partnerships meet marketing performance

3 min read

Lute x McDonald's

Discover how authenticity, music, and a passion for classic cars blend as smoothly as a McDonald’s Iced Coffee in this fresh collaboration between...

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Carmen DeLeon x Motel 6 | Music partnerships meet marketing performance

3 min read

Carmen DeLeon x Motel 6

In an exciting expansion of the “Follow the Music” campaign, Motel 6 has partnered with rising star Carmen DeLeon to engage Hispanic audiences.

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