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Craig Rector

Pedro Capó x Ford | music partnerships meet marketing performance

2 min read

Pedro Capó x Ford

So, I recently bought a jean jacket thinking, “Hey, I can totally rock this.” Then Ford teamed up with Pedro Capó on the latest Música Ford campaign, and I saw how a jean jacket is really supposed to look. Mine’s going back ASAP. But you should...

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Cassadee Pope x Schick Intuition

2 min read

Cassadee Pope x Schick Intuition

An artist as versatile as Cassadee Pope deserves a brand partner that can keep pace—we’re thrilled to announce Schick Intuition as the official...

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MC Lyte x AARP

1 min read

MC Lyte x AARP

Since 2020, MAX has partnered with AARP and some of music's most legendary artists to create incredible content and virtual experiences that capture...

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Derek King x McDonald's

2 min read

Derek King x McDonald’s

McDonald’s keeps the celebration going this Black Music Month with another fresh collab with Hip Hop/R&B artist, Derek King. And if you want the...

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ELHAE x McDonald's | MAX.Live Music Partnerships

2 min read

ELHAE x McDonald's

McDonald’s is turning up the volume this Black Music Month with a fresh collab with the incredibly talented R&B artist, ELHAE. This campaign is not...

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MAX.Live | On the Record with Abraham Alexander

3 min read

On the Record with Abraham Alexander

Every once in a while, we like to shake things up by turning our office into a cozy concert hall for our MAX "On the Record" sessions. Recently, we...

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5 min read

Great Holiday Movies with the Best Soundtracks

When it comes to holiday traditions, nothing beats curling up with a hot cup of cocoa, a giant pile of treats, and a great holiday movie. Of course,...

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Hybrid Experiences: In A World Of OR Fans Want AND

2 min read

Hybrid Experiences: In A World Of OR Fans Want AND

The key to creating memorable hybrid experiences is the “experience” part. The ever-presence of technology means that we're all used to seamlessly...

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