1 min read
Craig Rector: June 14, 2024
Since 2020, MAX has partnered with AARP and some of music's most legendary artists to create incredible content and virtual experiences that capture the essence of the AARP brand message–enhancing the quality of life for all as we age—and the...
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2 min read
Craig Rector: June 10, 2024
McDonald’s keeps the celebration going this Black Music Month with another fresh collab with Hip Hop/R&B artist, Derek King. And if you want the...
2 min read
Craig Rector: June 04, 2024
McDonald’s is turning up the volume this Black Music Month with a fresh collab with the incredibly talented R&B artist, ELHAE. This campaign is not...
3 min read
Craig Rector: May 22, 2024
Every once in a while, we like to shake things up by turning our office into a cozy concert hall for our MAX "On the Record" sessions. Recently, we...
5 min read
Craig Rector: August 07, 2023
When it comes to holiday traditions, nothing beats curling up with a hot cup of cocoa, a giant pile of treats, and a great holiday movie. Of course,...
2 min read
Craig Rector: April 21, 2022
The key to creating memorable hybrid experiences is the “experience” part. The ever-presence of technology means that we're all used to seamlessly...
Craig Rector: April 06, 2022
The GRAMMY Awards were a big night for several MAX artist partners, but one moment in particular resonated with me. During his acceptance speech for...
11 min read
Craig Rector: March 02, 2022
Over the past several weeks, I’ve been talking with some of our in-house experts here at MAX about their thoughts on the state of music in 2022. To...
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