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Craig Rector

Craig Rector is the Marketing Director at MAX.Live, where he connects brands with artists to create unforgettable campaigns. With nearly 20 years of experience across music, entertainment, and both B2B and consumer marketing, Craig has worked with Fortune 500 brands, launched startups, and even navigated a copyright battle in the industry. A former singer-songwriter turned marketing strategist, he brings a unique perspective to the intersection of music and brand partnerships. When he’s not shaping marketing strategy, you can find him chasing sunsets, exploring the outdoors, or sharing insights on the latest industry trends.

Cimafunk x AARP | Music Parnterships meet Marketing Performance

2 min read

Cimafunk x AARP

Mark your calendars, funk fans! We're counting down to an exhilarating livestream experience on October 10th at 7pm CT, where Cimafunk’s soulful sounds will unite with AARP’s mission of life-enhancing groove.

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Estevie x McDonald's

2 min read

Estevie x McDonald's

Estevie and McDonald’s team up for a fun, cultural celebration this Hispanic Heritage Month, blending vibrant music with iconic flavors for an...

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Danny Felix x McDonald's | Music Partnerships meet Marketing Performance

3 min read

Danny Felix x McDonald's

Danny Felix and McDonald’s teaming up for Hispanic Heritage Month? Veshhhhhh! This campaign is serving up fire tracks and crispy nuggets, all while...

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Chika Di x McDonald's | Music Partnerships meet Marketing Performance

2 min read

Chika Di x McDonald's

A campaign that perfectly blends irresistible tunes, crave-worthy McNuggets, and feel-good family vibes all rolled into one. McDonald’s teamed up...

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Big Daddy Weave x AARP | Music Parternships meet Marketing Performance

2 min read

Big Daddy Weave x AARP

Big Daddy Weave, known for their heart-stirring lyrics and moving performances, partnered with AARP for a livestream that was more than just a...

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Lute x McDonald's | Music partnerships meet marketing performance

3 min read

Lute x McDonald's

Discover how authenticity, music, and a passion for classic cars blend as smoothly as a McDonald’s Iced Coffee in this fresh collaboration between...

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Carmen DeLeon x Motel 6 | Music partnerships meet marketing performance

3 min read

Carmen DeLeon x Motel 6

In an exciting expansion of the “Follow the Music” campaign, Motel 6 has partnered with rising star Carmen DeLeon to engage Hispanic audiences.

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Pedro Capó x Ford | music partnerships meet marketing performance

2 min read

Pedro Capó x Ford

So, I recently bought a jean jacket thinking, “Hey, I can totally rock this.” Then Ford teamed up with Pedro Capó on the latest Música Ford campaign,...

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Cassadee Pope x Schick Intuition

2 min read

Cassadee Pope x Schick Intuition

An artist as versatile as Cassadee Pope deserves a brand partner that can keep pace—we’re thrilled to announce Schick Intuition as the official...

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