2 min read
Craig Rector: September 16, 2024
A campaign that perfectly blends irresistible tunes, crave-worthy McNuggets, and feel-good family vibes all rolled into one. McDonald’s teamed up with rising star Chika Di to light up Hispanic Heritage Month, creating a campaign that speaks directly...
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2 min read
Craig Rector: September 12, 2024
Big Daddy Weave, known for their heart-stirring lyrics and moving performances, partnered with AARP for a livestream that was more than just a...
3 min read
Craig Rector: August 28, 2024
Discover how authenticity, music, and a passion for classic cars blend as smoothly as a McDonald’s Iced Coffee in this fresh collaboration between...
3 min read
Craig Rector: August 08, 2024
In an exciting expansion of the “Follow the Music” campaign, Motel 6 has partnered with rising star Carmen DeLeon to engage Hispanic audiences.
2 min read
Craig Rector: August 07, 2024
So, I recently bought a jean jacket thinking, “Hey, I can totally rock this.” Then Ford teamed up with Pedro Capó on the latest Música Ford campaign,...
2 min read
Craig Rector: June 28, 2024
An artist as versatile as Cassadee Pope deserves a brand partner that can keep pace—we’re thrilled to announce Schick Intuition as the official...
1 min read
Craig Rector: June 14, 2024
Since 2020, MAX has partnered with AARP and some of music's most legendary artists to create incredible content and virtual experiences that capture...
2 min read
Craig Rector: June 10, 2024
McDonald’s keeps the celebration going this Black Music Month with another fresh collab with Hip Hop/R&B artist, Derek King. And if you want the...
2 min read
Craig Rector: June 04, 2024
McDonald’s is turning up the volume this Black Music Month with a fresh collab with the incredibly talented R&B artist, ELHAE. This campaign is not...
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