2 min read
Craig Rector: September 12, 2024
Big Daddy Weave, known for their heart-stirring lyrics and moving performances, partnered with AARP for a livestream that was more than just a concert—it was an [emotional] experience centered on the intersection of music and brain health.
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3 min read
Craig Rector: August 28, 2024
Discover how authenticity, music, and a passion for classic cars blend as smoothly as a McDonald’s Iced Coffee in this fresh collaboration between...
3 min read
Craig Rector: August 08, 2024
In an exciting expansion of the “Follow the Music” campaign, Motel 6 has partnered with rising star Carmen DeLeon to engage Hispanic audiences.
2 min read
Craig Rector: August 07, 2024
So, I recently bought a jean jacket thinking, “Hey, I can totally rock this.” Then Ford teamed up with Pedro Capó on the latest Música Ford campaign,...
2 min read
Craig Rector: June 28, 2024
An artist as versatile as Cassadee Pope deserves a brand partner that can keep pace—we’re thrilled to announce Schick Intuition as the official...
1 min read
Craig Rector: June 14, 2024
Since 2020, MAX has partnered with AARP and some of music's most legendary artists to create incredible content and virtual experiences that capture...
2 min read
Craig Rector: June 10, 2024
McDonald’s keeps the celebration going this Black Music Month with another fresh collab with Hip Hop/R&B artist, Derek King. And if you want the...
2 min read
Craig Rector: June 04, 2024
McDonald’s is turning up the volume this Black Music Month with a fresh collab with the incredibly talented R&B artist, ELHAE. This campaign is not...
3 min read
Craig Rector: May 22, 2024
Every once in a while, we like to shake things up by turning our office into a cozy concert hall for our MAX "On the Record" sessions. Recently, we...
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