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Craig Rector

Craig Rector is the Marketing Director at MAX.Live, where he connects brands with artists to create unforgettable campaigns. With nearly 20 years of experience across music, entertainment, and both B2B and consumer marketing, Craig has worked with Fortune 500 brands, launched startups, and even navigated a copyright battle in the industry. A former singer-songwriter turned marketing strategist, he brings a unique perspective to the intersection of music and brand partnerships. When he’s not shaping marketing strategy, you can find him chasing sunsets, exploring the outdoors, or sharing insights on the latest industry trends.

Shaylen X United States Marine Corps

1 min read

Shaylen x United States Marine Corps

We’re excited to announce an incredible partnership between Shaylen and the United States Marine Corps. This collaboration goes beyond the music—it’s about honoring values like loyalty, resilience, and dedication. And hey, there’s something in it...

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The TikTok Ban: Will We Survive?

3 min read

The TikTok Ban: Will We Survive?

The clock’s ticking—err…tick tocking, if I may—and TikTok is set to vanish from U.S. app stores on Sunday, January 19th. Naturally, the entire...

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Influencer Marketing: Message vs Messenger

2 min read

Influencer Marketing: Message vs Messenger

If you'resubscribedand read last week’s MAXtape, you know that Wednesday nightMAX.Liveparticipated in theDigital Fight ClubInfluencer Marketing:...

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Kenny Lattimore x AARP | Music Partnerships meet Marketing Performance

2 min read

Kenny Lattimore x AARP

This holiday season, we’re cranking up the soul and cutting through the festive noise. We’ve teamed up acclaimed R&B vocalist Kenny Lattimore with...

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Maddie & Tae x Dial | Music Partnerships meet Marketing Performance

2 min read

Maddie & Tae x Dial

We're excited to announce a new collaboration with country music duo Maddie & Tae and Dial, offering fans an opportunity to #DialUpYourClean and...

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Caloncho x Ford

3 min read

Caloncho x Ford

Discover how Caloncho’s authentic connection with Ford creates a soulful journey that transcends language and touches the heart.

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Corey Kent x Ford | Music Partnerships meet Marketing Performance

1 min read

Corey Kent x Ford

Ford Music is excited to welcome rising country music powerhouse Corey Kent to its roster. Through this new partnership, Ford aims to engage Texas...

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Music partnerships don't have to be scary

8 min read

Unveiling the Haunting Secrets of Music Partnerships

Table of Contents Prologue: The Allure of Music Industry Manor Ch 1: Hall of Infinite Possibility Ch 2: The Specter’s Contract Ch 3: Sacred Oath of...

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Cimafunk x AARP | Music Parnterships meet Marketing Performance

2 min read

Cimafunk x AARP

Mark your calendars, funk fans! We're counting down to an exhilarating livestream experience on October 10th at 7pm CT, where Cimafunk’s soulful...

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