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Craig Rector

Craig Rector is the Marketing Director at MAX.Live, where he connects brands with artists to create unforgettable campaigns. With nearly 20 years of experience across music, entertainment, and both B2B and consumer marketing, Craig has worked with Fortune 500 brands, launched startups, and even navigated a copyright battle in the industry. A former singer-songwriter turned marketing strategist, he brings a unique perspective to the intersection of music and brand partnerships. When he’s not shaping marketing strategy, you can find him chasing sunsets, exploring the outdoors, or sharing insights on the latest industry trends.

Chika Di x McDonald's | Music Partnerships meet Marketing Performance

2 min read

Chika Di x McDonald's

A campaign that perfectly blends irresistible tunes, crave-worthy McNuggets, and feel-good family vibes all rolled into one. McDonald’s teamed up with rising star Chika Di to light up Hispanic Heritage Month, creating a campaign that speaks directly...

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Big Daddy Weave x AARP | Music Parternships meet Marketing Performance

2 min read

Big Daddy Weave x AARP

Big Daddy Weave, known for their heart-stirring lyrics and moving performances, partnered with AARP for a livestream that was more than just a...

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Lute x McDonald's | Music partnerships meet marketing performance

3 min read

Lute x McDonald's

Discover how authenticity, music, and a passion for classic cars blend as smoothly as a McDonald’s Iced Coffee in this fresh collaboration between...

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Carmen DeLeon x Motel 6 | Music partnerships meet marketing performance

3 min read

Carmen DeLeon x Motel 6

In an exciting expansion of the “Follow the Music” campaign, Motel 6 has partnered with rising star Carmen DeLeon to engage Hispanic audiences.

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Pedro Capó x Ford | music partnerships meet marketing performance

2 min read

Pedro Capó x Ford

So, I recently bought a jean jacket thinking, “Hey, I can totally rock this.” Then Ford teamed up with Pedro Capó on the latest Música Ford campaign,...

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Cassadee Pope x Schick Intuition

2 min read

Cassadee Pope x Schick Intuition

An artist as versatile as Cassadee Pope deserves a brand partner that can keep pace—we’re thrilled to announce Schick Intuition as the official...

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MC Lyte x AARP

1 min read

MC Lyte x AARP

Since 2020, MAX has partnered with AARP and some of music's most legendary artists to create incredible content and virtual experiences that capture...

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Derek King x McDonald's

2 min read

Derek King x McDonald’s

McDonald’s keeps the celebration going this Black Music Month with another fresh collab with Hip Hop/R&B artist, Derek King. And if you want the...

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ELHAE x McDonald's | MAX.Live Music Partnerships

2 min read

ELHAE x McDonald's

McDonald’s is turning up the volume this Black Music Month with a fresh collab with the incredibly talented R&B artist, ELHAE. This campaign is not...

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