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Craig Rector

Craig Rector is the Marketing Director at MAX.Live, where he connects brands with artists to create unforgettable campaigns. With nearly 20 years of experience across music, entertainment, and both B2B and consumer marketing, Craig has worked with Fortune 500 brands, launched startups, and even navigated a copyright battle in the industry. A former singer-songwriter turned marketing strategist, he brings a unique perspective to the intersection of music and brand partnerships. When he’s not shaping marketing strategy, you can find him chasing sunsets, exploring the outdoors, or sharing insights on the latest industry trends.

State of Music: 2022 Predictions With Matt Henderson

6 min read

State of Music: 2022 Predictions With Matt Henderson

For this week’s installment of our State of Music series, we asked Matt Henderson, SVP, Business Development at MAX, to share his predictions for 2022. Matt talks about data privacy, social commerce, and interactive elements at live music shows.

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State of Music: 2022 Predictions With Steve Fullbright

5 min read

State of Music: 2022 Predictions With Steve Fullbright

For this week’s installment of our State of Music series, we asked Steve Fullbright, President and COO at MAX, to share his predictions for 2022....

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State of Music: 2022 Predictions With Sean Hozumi

3 min read

State of Music: 2022 Predictions With Sean Hozumi

In this installment of our State of Music series, we asked Sean Hozumi, Co-Founder, Head of Media, & Sr. Director, Advertising Operations at MAX, to...

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State of Music: 2022 Predictions With Jeff Rosenfeld | Music Marketing and Technology

6 min read

State of Music: 2022 Predictions With Jeff Rosenfeld

This week’s predictions come from our Sr. VP of Product and Technology, Jeff Rosenfeld. On top of being an expert in his field, Jeff is an artist...

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State of Music: 2022 Predictions With Rosemary Waldrip | Music Sponsorship

4 min read

State of Music: 2022 Predictions With Rosemary Waldrip

When we started talking about predictions for 2022, we couldn’t help but look at trends from the past few years. The pandemic has changed so much...

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The Data Science of Niche Targeting Through Music

2 min read

The Data Science of Niche Targeting Through Music

We love a good data analysis, so we were excited for the 2021 MRC Music Year-End Report . . . and then we saw it, there in the table of contents,...

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The State of Music Sponsorship in 2022

1 min read

The State of Music Sponsorship in 2022

We love a good prediction article. We’ve been reading a ton of really great editorials, blogs, infographics, whitepapers, and substacks about what...

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How Well Do You Know 2021 Trends?

How Well Do You Know 2021 Trends?

A lot happened in 2021. There were TikTok dance crazes, captivating album releases, bingeworthy TV shows, and so, so many Marvel movies (so. many.).

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MAX | 23(+) MAX Artist Partners’ Books

3 min read

22(+) MAX Artist Partners’ Books

We already know that the artists we work with are talented musicians, but did you know that a TON of our artist partners are also published authors?...

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