2 min read
Craig Rector: June 10, 2024
McDonald’s keeps the celebration going this Black Music Month with another fresh collab with Hip Hop/R&B artist, Derek King. And if you want the special recipe, you'll have to read until the end! Sip, Celebrate, Repeat McDonald’s has a longstanding...
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2 min read
Craig Rector: June 04, 2024
McDonald’s is turning up the volume this Black Music Month with a fresh collab with the incredibly talented R&B artist, ELHAE. This campaign is not...
3 min read
Craig Rector: May 22, 2024
Every once in a while, we like to shake things up by turning our office into a cozy concert hall for our MAX "On the Record" sessions. Recently, we...
5 min read
Craig Rector: August 07, 2023
When it comes to holiday traditions, nothing beats curling up with a hot cup of cocoa, a giant pile of treats, and a great holiday movie. Of course,...
2 min read
Craig Rector: April 21, 2022
The key to creating memorable hybrid experiences is the “experience” part. The ever-presence of technology means that we're all used to seamlessly...
Craig Rector: April 06, 2022
The GRAMMY Awards were a big night for several MAX artist partners, but one moment in particular resonated with me. During his acceptance speech for...
11 min read
Craig Rector: March 02, 2022
Over the past several weeks, I’ve been talking with some of our in-house experts here at MAX about their thoughts on the state of music in 2022. To...
6 min read
Craig Rector: February 23, 2022
For this week’s installment of our State of Music series, we asked Matt Henderson, SVP, Business Development at MAX, to share his predictions for...
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