Craig Rector

4 min read

How Breakthrough Artists Help Brands Reach Targeted Audiences

Craig Rector: June 18, 2018

We continue our series on breakthrough artists by taking a look at audiences and discussing how, compared to celebrity artists, emerging/breakthrough...

2 min read

Ron Bultongez Learns To Love... MAX

Craig Rector: June 18, 2018

Fresh off this season of American Idol, we welcomed Ron Bultongez, a singer-songwriter from Plano, Texas to the stage at Music Audience Exchange...

4 min read

Why Breakthrough Artists are 9x More Influential

Craig Rector: June 11, 2018

Last week we kicked off a new blog series comparing the benefits of collaborating with breakthrough/emerging artists compared to traditional...

3 min read

Why Breakthrough Artists Are A Better Investment for Brands

Craig Rector: June 04, 2018

Over the past few weeks, we have explored the power that music has to connect people and how brands can harness this power to reach their target...

1 min read

MAX Artist of the Month: Teedra Moses Joins My Climb. My Music.

Craig Rector: June 04, 2018

Teedra Moses, a contemporary R&B singer-songwriter, has partnered with Coors Light as part of their "My Climb. My Music." campaign. Born and raised...

1 min read

Ron Bultongez: From the Congo to Hollywood

Craig Rector: May 21, 2018

Fresh off this season of American Idol, we’re excited to host Ron Bultongez, a singer-songwriter from Plano, Texas at Music Audience Exchange (MAX)...

3 min read

Knox Hamilton Trades a Trip to Talk with MAX

Craig Rector: May 14, 2018

During last month's "On The Record" series, I had the pleasure of talking with the four members of Knox Hamilton; Boots Copeland, Cobo Copeland, Drew...

MAX Artist of the Month: La Energía Norteña Joins My Climb. My Music.

Craig Rector: May 07, 2018

La Energía Norteña, a high energy Regional Mexican band, has partnered with Coors Light as part of their "My Climb. My Music." campaign in North...