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Craig Rector

Craig Rector is the Marketing Director at MAX.Live, where he connects brands with artists to create unforgettable campaigns. With nearly 20 years of experience across music, entertainment, and both B2B and consumer marketing, Craig has worked with Fortune 500 brands, launched startups, and even navigated a copyright battle in the industry. A former singer-songwriter turned marketing strategist, he brings a unique perspective to the intersection of music and brand partnerships. When he’s not shaping marketing strategy, you can find him chasing sunsets, exploring the outdoors, or sharing insights on the latest industry trends.

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2 min read

Nathan Hanks Named One Of Billboard's Power Players

Pictured: Nathan Hanks (left), Brantley Gilbert (right) We're thrilled to announce that our CEO and Founder, Nathan Hanks was named as one of Billboard's Branding Power Players.

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3 min read

Cannes Lions 2018: Our Favorite Moments

Last month, a few of us headed to the South of France to attend Cannes Lions. While the week consisted of a lot of running up and down the Croisette...

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Russell Dickerson | On The Record | Music Audience Exchange

3 min read

Russell Dickerson Brings 'Yours' To Our Stage

If you've gotten married in the last few years, you drive a blue Tacoma, or you're a human person between the ages of birth and qualifying for the...

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How Breakthrough Artists Add Value to Brand Marketing

2 min read

How Breakthrough Artists Add Value to Brand Marketing

In this series, we’ve talked about breakthrough artists in terms of the benefits they bring to brands — breakthrough artists are more influential and...

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MAX Artist of the Month | Gavin DeGraw

1 min read

MAX Artist of the Month: Gavin DeGraw Joins Snapple Music

Gavin DeGraw, a multi-platinum selling singer-songwriter, has partnered with Snapple as part of their My Snapple Music campaign. Born and raised in...

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Russell Dickerson | On The Record

2 min read

Russell Dickerson: Tennessee Native and Country Chart Topper

Fresh off the Country Music Awards, we’re excited to host Russell Dickerson, an American country and pop music singer-songwriter from Nashville,...

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How Breakthrough Artists Help Brands Reach Targeted Audiences | Music Audience Exchange

4 min read

How Breakthrough Artists Help Brands Reach Targeted Audiences

We continue our series on breakthrough artists by taking a look at audiences and discussing how, compared to celebrity artists, emerging/breakthrough...

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On The Record | Ron Bultongez

2 min read

Ron Bultongez Learns To Love... MAX

Fresh off this season of American Idol, we welcomed Ron Bultongez, a singer-songwriter from Plano, Texas to the stage at Music Audience Exchange...

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Why Breakthrough Artists are 9x More Influential | Music Audience Exchange

4 min read

Why Breakthrough Artists are 9x More Influential

Last week we kicked off a new blog series comparing the benefits of collaborating with breakthrough/emerging artists compared to traditional...

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