3 min read
Craig Rector: June 04, 2018
Over the past few weeks, we have explored the power that music has to connect people and how brands can harness this power to reach their target audiences. In our next series, we will take an in depth look at the artists themselves and discuss how...
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1 min read
Craig Rector: June 04, 2018
Teedra Moses, a contemporary R&B singer-songwriter, has partnered with Coors Light as part of their "My Climb. My Music." campaign. Born and raised...
1 min read
Craig Rector: May 21, 2018
Fresh off this season of American Idol, we’re excited to host Ron Bultongez, a singer-songwriter from Plano, Texas at Music Audience Exchange (MAX)...
3 min read
Craig Rector: May 14, 2018
During last month's "On The Record" series, I had the pleasure of talking with the four members of Knox Hamilton; Boots Copeland, Cobo Copeland, Drew...
Craig Rector: May 07, 2018
La Energía Norteña, a high energy Regional Mexican band, has partnered with Coors Light as part of their "My Climb. My Music." campaign in North...
2 min read
Craig Rector: April 30, 2018
Today’s marketers, recognizing that multicultural audiences in the U.S. represent a massive opportunity, are seeking new ways to engage and define...
4 min read
Craig Rector: April 23, 2018
We were in Chicago last week for the ANA Brand Activation Conference. The conference showcased companies in a variety of industries who are...
1 min read
Craig Rector: April 23, 2018
Fresh off the release of their new single, 'Trade My Trips,' we’re excited to host Knox Hamilton, an indie dance rock band from Little Rock,...
3 min read
Craig Rector: April 09, 2018
We kicked off 2018 with a new music event series called "On the Record" — designed to highlight talented artists and the great music they make. For...
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