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3 min read
Information Symmetry: Uber, Airbnb, and the Music Industry
There’s a passage from a March 15 TechCrunch post that recently went viral. You may have seen it –it reads:
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3 min read
Content Is King: How Brands Can Capitalize on the New Rules of Content
As marketers take aim at tapping the huge and growing millennial market, it seems that every brand on the planet has developed a content and social...
3 min read
The Next Gen of Ad-Tech Will Amplify Your Authentic Voice
With millennials poised to overtake Boomers as the nation’s largest living generation, the discussion around how to market to this demographic has...
1 min read
Joint Venture to Generate Brand Opportunities for Artists
Universal Music Group (UMG) and Havas just announced a joint venture they are calling the "Global Music Data Alliance". This initiative is intended...
1 min read
Forbes Profile on New Platform for Brand/Artist Partnerships
Forbes recently published both parts one and two of a two-part series profiling Music Audience Exchange and our TuneLaunch platform.
2 min read
Taylor Swift & The Streaming Debate: Why Everyone’s Got it All Wrong
The recent firestorm of controversy over Taylor Swift’s decision to pull her catalogue from Spotify (the ramifications of this covered nicely by...
1 min read
What Exactly IS “the Music Industry?"
This article from The Motley Fool (“Why the Music Industry Desperately Needs Apple”) provides a pretty limited, loose definition of “the industry” -...
1 min read
George Howard on Music Festivals in the NY Times
Our good friend and advisor, George Howard, recently penned an article in the New York Times about the rise in music festivals as an economic...
3 min read
Brands & Music: It's Not Just for Millennials Anymore
For a pioneering young company, it’s a warm fuzzy when a respected publication (covering what’s now and what’s next in social & business tech) posts...