Michael Provus

Michael Provus is Chief Revenue Officer at Music Audience Exchange (MAX). Prior to joining MAX, he was Chief Revenue Officer and Publisher for Rolling Stone, a Penske Media Company, where he drove multiplatform partnerships around key cultural moments with more than 50 brands at the Super Bowl, The Grammys, Lollapalooza, SXSW and the CMA Awards.

3 min read

It’s Time for Brands to Personalize the Noise

Michael Provus: January 03, 2019

Note: this article was originally published via brandchannel. Can you find your next 5,000 customers? An IAB report about the shift toward a direct-to-consumer economy advised marketers to do just that, because as IAB President Randall Rothenberg...

Music Marketing

Michael Provus

It’s Time for Brands to Personalize the Noise

For Brands

For Artists

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