4 min read
Rosemary Waldrip: November 18, 2020
A while back, we looked at why music helps brands strike a chord with fans. With all of the changes in our lifestyles and habits, we decided to revisit this idea. We found that especially during a pandemic, music has the power to help us define our...
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4 min read
Rosemary Waldrip: October 23, 2020
The Billboard Music Awards are based on quantifiable metrics (album and digital songs sales, streaming, radio airplay, touring, and social...
2 min read
Rosemary Waldrip: October 12, 2020
The ANA Multicultural Marketing & Diversity Conference has become one of our favorite annual events here at MAX, and even though things will look a...
3 min read
Rosemary Waldrip: May 29, 2018
So far in this series, we have focused on the way music can define us as individuals, as well as the power music has to connect us across cultures....
3 min read
Rosemary Waldrip: May 21, 2018
Last week we discussed how music helps us define ourselves as individuals. This week, we examine the power that music has to connect.
4 min read
Rosemary Waldrip: May 14, 2018
Last week we discussed the power that music has to connect brands with consumers. This week, we delve more into the insight that marketers can learn...
3 min read
Rosemary Waldrip: May 08, 2018
What if I could tell you the type of car someone is inclined to drive, if they drink soda or beer, if they enjoy being outdoors, or even what city...
4 min read
Rosemary Waldrip: March 26, 2018
Our very own Jarred Goldner, Director of Artist Relations, participated in a panel discussion at SXSW in Austin, Texas this year titled, “Playola:...
2 min read
Rosemary Waldrip: March 23, 2018
On Wednesday, March 14th, our very own Jarred Goldner, Director of Artist Relations, participated in a panel discussion at SXSW in Austin, Texas this...
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