3 min read
Rosemary Waldrip: February 28, 2018
Rosemary Waldrip, VP Marketing at Music Audience Exchange explains, how today’s stars can come from anywhere. YouTube disrupted movies and TV, Amazon disrupted publishing, social media put stardom within everyone’s reach. Musicians have been riding...
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Rosemary Waldrip: February 02, 2018
Let’s take a quick look back at Music Audience Exchange (MAX)’s fantastic 2017 in our annual MAX's Greatest Hits:
5 min read
Rosemary Waldrip: November 03, 2017
It's kind of crazy to imagine why anyone would pay $300 to spend three straight days in 90 degree weather. What compels a person to stand on their...
3 min read
Rosemary Waldrip: October 17, 2017
Note: this article was originally published via MarketingDIVE. Marketers spend money on sports because collectively, football, baseball, basketball...
1 min read
Rosemary Waldrip: September 19, 2017
George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...
3 min read
Rosemary Waldrip: August 14, 2017
Note: this article was originally published via Music Business Journal. Artists have traditionally commanded attention, serving as the primary...
4 min read
Rosemary Waldrip: May 08, 2017
Below is an excerpt of a live interview between Cheddar Media and MAX Co-Founder George Howard. This has been briefly edited and condensed to...
3 min read
Rosemary Waldrip: March 27, 2017
Previously MAX has outlined ways artists and their managers can prepare for brand partnerships, an evolved version of music advertising that we...
2 min read
Rosemary Waldrip: February 13, 2017
This week, a couple of folks from our team (myself included) are headed to Dana Point, CA, for the ANA Brand Masters Conference.
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