8 min read
Rosemary Waldrip: February 06, 2017
Last week, our co-founder, an original founder of TuneCore and an Associate Professor at Berklee College of Music and Brown University, outlined how brands and agencies can maximize the value of music in a commercial.
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2 min read
Rosemary Waldrip: January 16, 2017
2016 already feels like three years ago, doesn’t it? But we’d be remiss if we didn’t take one final look back on how the year brought so many great...
3 min read
Rosemary Waldrip: November 28, 2016
Just before Thanksgiving, OK Go released via Facebook their newest music video, a stunningly-intricate 4.2 second clip slowed down and synchronized...
5 min read
Rosemary Waldrip: October 24, 2016
This is the fourth (and final) part of the series, “Marketing to ‘Millennials’? You’re Doing It Wrong.” While not required, we recommend reading...
3 min read
Rosemary Waldrip: October 17, 2016
This is the third part of the series, “Marketing to ‘Millennials’? You’re Doing It Wrong.” While it’s not required, we recommend reading Parts One...
1 min read
Rosemary Waldrip: October 07, 2016
This is the second part of the series, “Marketing to ‘Millennials’? You’re Doing It Wrong.” You can read Part 1 here.
2 min read
Rosemary Waldrip: September 30, 2016
Oh, boy! Another article to help marketers crack the code on Millennials. Is it filled with trends, and myths, and tricks (oh my)?
3 min read
Rosemary Waldrip: September 12, 2016
Amidst all the talk of royalties and copyright infringement, it’s easy to forget that music is about more than business. At Music Audience Exchange...
1 min read
Rosemary Waldrip: September 02, 2016
Here in Dallas, it’s sunny outside but sometimes it still feels like we’re living in the shadows. Let me explain.
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