2025 GRAMMY Awards
Our artist partners will be shining brighter than ever at the 67th Annual GRAMMY Awards! 🎶With 55 nominations across 35 incredible artists, we’re...
We were in Chicago last week for the ANA Brand Activation Conference. The conference showcased companies in a variety of industries who are strategically driving business results through brand activations, including large consumer brands like American Express, Frito-Lay, Kraft-Heinz and more. We even got to see a special musical performance from Allen Stone, a Billboard "artist to watch," at the REGGIE Awards Gala — click here to download his artist profile from the MAX Platform.
We always come away from ANA events inspired; here are just a few of the sessions we loved:
We attended the 35th annual REGGIE Awards Gala Dinner, where the ANA recognized the best of the best in Brand Activation. ANA presented the coveted golden cash register award across 24 different categories. 19 Crimes, the first wine brand to bring augmented reality to wine labels, was awarded the Super REGGIE. Their campaign featured an augmented reality app - Living Wine Label - that animates wine labels and brings bottles to life. The app has been downloaded over a million times and has driven consumer, retailer, and distributor engagement for the brand.
The evening included a special musical performance from Allen Stone, a soul artist who has been compared to the likes Stevie Wonder and Justin Timberlake. With over 350,000 monthly streams on Spotify, it's no surprise that Allen was named a Billboard "artist to watch."
Take an in-depth look at Allen Stone’s reach and the breakdown of his audience demographics, pulled straight from the MAX Platform — download Allen Stone's full Artist Profile.
Allen Stone wowed the crowd with his soulful voice and quirky personality, giving the audience something to groove and sing along to. He was featured as a celebrity mentor on this season of American Idol and recently performed his song "Unaware" with contestant Dennis Lorenzo for the Top 24 All-Star Duets. He also stepped up last minute to perform "What's Going On" by Marvin Gaye with another contestant, Marcio Donaldson, the following week. Allen Stone is currently on tour with Andrew McMahon and will release a new album later this year alongside his headline tour.
Music Audience Exchange (MAX) was founded in 2014 with a mission to help champion incredible music and the artists who make it through strategic, data-driven partnerships with brands. MAX brings brands into the music promotional space in a way that puts engaging content into the world through a value-exchange model that drives the brand’s objectives and elevates breakthrough bands along the way. If you’d like to learn more about Music Audience Exchange and what a music promotion program would look like for your brand, send us a note.
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