Cassadee Pope x Schick Intuition

An artist as versatile as Cassadee Pope deserves a brand partner that can keep pace—we’re thrilled to announce Schick Intuition as the official sponsor of The Hereditary Tour.

A Perfect Blend of Charm and Edge

What I love about covering our campaign launches is diving deep into our artist partners’ discographies. Cassadee Pope’s earlier work exudes relatability and charm, perfect for easy days by the lake and cozy Sunday mornings. Her recent shift back to rock roots is a thrilling return, with anthemic pop-punk tracks like “Eye Contact” taking center stage in the campaign. A delightful surprise was stumbling across “Coma,” a collab between Cassadee Pope and Taylor Acorn, one of our favorite artists at MAX. Remember, Taylor was our first On the Record guest post-pandemic.

An artist who can take you from the comfy couch to a night out needs a brand partner that helps fans feel their most confident, no matter where the music takes them.

Life’s Busy, Simplify Your Routine

Cassadee Pope juggles a hectic schedule—writing new music, creating fun content on social, and getting ready for her headlining tour—so she needs a self-care routine that fits her busy life. And when you’re asking an artist to share their shaving routine on camera, it definitely makes things much easier when they are already a big fan of the brand! Cassadee’s enthusiasm was evident when she arrived on set in an outfit perfectly matched to the Schick Intuition Sensitive Care^® razor, which she says is a must-have in her travel kit when on tour. Angie Mejía from our Artist Relations team said she was “one of the easiest and most patient artists to work with on set"…or should I say, SET?

Dive into our campaign content for an insider’s look at Cassadee Pope’s tour life and her self-care routines that keep her performance-ready on the go.

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