Skip to the main content.
Contact Us
Contact Us

1 min read

Chesca × Ford

Chesca × Ford

Música Ford: Chesca

Puerto Rican artist Chesca is partnering with Your California Ford Dealers to talk about her favorite features on the Ford Bronco Sport.


The Campaign:

Through Música Ford (and Ford Music), Ford partners with the best musicians from across the country, showing a bit of their lives and featuring the music that drives them to go further.

Chesca talks to Ford about the hard work that goes into being an artist. While a lot of fans only see her glamorous side, Chesca prides herself on putting her heart and soul into her performances. Her passion for music and performing comes from her parents, who were both in the music industry too.

When she needs to disconnect and recharge, Chesca loves spending her time outdoors, connecting with nature. She loves that the Ford Bronco Sport helps her to get where she wants to be, whether she’s at the beach, hiking, or camping.

This campaign includes a sweepstakes giving one lucky fan + one guest the chance to win a VIP flyaway experience to a Chesca concert, including concert tickets, flight and hotel accommodations, and a VIP meet & greet with Chesca.

The concert will also include a Chesca ✕ Ford SET.Live activation: using the latest tech from MAX, Your California Ford Dealers are giving fans at the show the opportunity to interact with Chesca during the concert

Get to Know Chesca

By the time she was 10 years old, Chesca knew she wanted to be in the music and entertainment industry. Inspired by artists like Michael Jackson, Janet Jackson, and Aretha Franklin, this Puerto Rican artist became the lead singer of her dad’s cover band by the time she was 11. Chesca eventually landed in Los Angeles to pursue her dreams and collaborated with legendary artists like Frankie Valli, Lil Jon, and Pitbull. She continues to rise with over 96 million views on YouTube and over 755 thousand monthly listeners on Spotify.

Follow Chesca on Social / Streaming:

Subscribe to our Weekly MAXtape

The Right Time to Partner with an Artist: A Strategic Guide for Brands (Pt 1)

The Right Time to Partner with an Artist: A Strategic Guide for Brands (Pt 1)

It’s a common question: what drives the cost of an artist partnership up (or down)? I mean, an artist’s fee can range from four to seven figures…and...

Read More
Why Music & Cultural Diversity Matter in Marketing

Why Music & Cultural Diversity Matter in Marketing

Let’s talk about something every brand needs to prioritize in 2025—relevance. You can have the best product, the most brilliant creative, or even a...

Read More
2025 Juno Awards

2025 Juno Awards

We’re thrilled to celebrate our incredible artist partners who have been nominated this year for the 2025 Juno Awards! 🎶🏆

Read More
Mariah Angeliq × Ford

Mariah Angeliq × Ford

Música Ford Presents Mariah Angeliq Mariah Angeliq, “La Princesa de Miami,” is teaming up with Música Ford to bring her signature sound to Chicago...

Read More
Danielle Bradbery × Ford

Danielle Bradbery × Ford

Danielle Bradbery joins the Ford Music family, showcasing her latest single in a series of audio and video spots and talking about the Ford Bronco.

Read More
Chiquis × Música Ford

Chiquis × Música Ford

Mexican-American singer-songwriter and TV star Chiquis is partnering with Música Ford to drive engagement and awareness for the Ford Bronco Sport.

Read More