2 min read

Cimafunk x AARP

Picture of Craig Rector Craig Rector : September 30, 2024

MAX Partnership

Cimafunk x AARP

3:32

Mark your calendars, funk fans! We're counting down to an exhilarating livestream experience on October 10th at 7pm CT, where Cimafunk’s soulful sounds will unite with AARP’s mission of life-enhancing groove.

Turn up the funky music if you want to live

Good tunes aren’t just for moving your feet—that catchy hook you’ve been humming all day is doing more than lifting your mood; it’s boosting your mental well-being. AARP, the vanguard of wellness for those 50+, has been weaving music into its wellness narrative, exploring the profound effects it has on brain health. It turns out that those beats you love can improve memory, lower stress, and elevate your emotional state!

Cimafunk, with his vibrant Afro-Cuban sound, embodies this idea perfectly. His hit “Catalina” doesn’t just make you want to dance—it’s practically a brain booster wrapped in Caribbean rhythms. You can’t resist grooving to the smooth melodies, but while you’re vibing, your neurons are firing off in all the right ways.

AARP is transforming scientific insights into an experience that’s all about engaging, enlightening, and entertaining. It’s time to tune in, turn up the volume, and see how music can level up your well-being.

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AARP knows what the funk they're doing

AARP isn’t just keeping up with the digital age—they’re owning it. By dominating the livestream scene, they’re proving that no one has to miss out on the magic of live music. Their audience? Ready to groove, but not always down for the hassle of concerts. AARP delivers straight to their screens, no FOMO required.

AARP exemplifies how brands can pivot and align their messages to the real, everyday habits of their audience. By leveraging the appeal of prominent artists like Cimafunk, AARP effectively expands its reach and strengthens its community bonds, proving the unparalleled value of music as a channel for connection and empathy.

Join us for a funky good livestream!

Cimafunk is the heartbeat of the Caribbean soundwave, and he's ready to captivate AARP's audience with his signature funky flair. Freshly nominated for a Latin Grammy, his magnetic performance is just what we need to celebrate the diverse culture he brings to the stage. Expect a bold, immersive experience with his big band…but I heard from a certain Artist Relations rep that the band plans to show up in style, tastefully color-coded in AARP's signature red, symbolizing the iconic brand connection.
The beauty of Cimafunk's energy is that it resonates across demographics. From his infectious beats to thoughtful compositions, he bridges the gap between cultures, eras, and soundscapes—all wrapped into one big band fiesta. So if I haven’t made it clear…this is a livestream event you don’t want to miss!

Get to Know Cimafunk

Cimafunk is a funk/Afro-Cuban singer, composer, and producer from Cuba. He was named as one of Billboard's "10 Latin Artists to Watch in 2019." He released his debut album, "Terapia," in 2017, which includes hits "Parar el Tiempo" and "Me Voy." As his presence continues to grow in the United States, Cimafunk has been recognized by Billboard, NPR, and The Nation. With over 13 million views on YouTube and more than 274K Spotify Monthly Listeners, Cimafunk's recently released 2024 single "Catalina" is already nearing half a million streams on Spotify.

Follow Cimafunk on Social / Streaming:

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