3 min read

Danny Felix x McDonald's

Picture of Craig Rector Craig Rector : September 16, 2024

MAX Partnership

4:19

Danny Felix and McDonald’s teaming up for Hispanic Heritage Month? Veshhhhhh! This campaign is serving up fire tracks and crispy nuggets, all while celebrating culture...and the simple joy of convenience.

Danny Felix Mixes it Up with McDonald’s

The Mexican musical maverick (try saying that five times fast), known for blending hip-hop with traditional corrido vibes, is teaming up with McDonald’s to showcase their Mobile Order & Pay feature, and of course, those iconic golden nuggets. But this isn’t just a campaign—it’s a celebration of flavor, beats, and convenience. Felix’s innovative mix of sound meets McDonald’s fast-food royalty, and the result is a fiesta for the senses.

And speaking of mix, one of the social posts captures Felix mixing his favorite sauces while he’s mixing tracks. You have to appreciate the subtle-not-so-subtle way McDonald’s is playing into Felix’s musical mashups by giving us new ways to enjoy our nuggets! While Felix favors a Buffalo-Ranch-Ketchup combo, my son (who’s the sauce mix-master in our house) prefers a BBQ-Ranch-Ketchup mix...and if you dare say those mixes are pretty much the same...you can just take your peasant taste buds over to Burger King! 😜

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A Regional Remix for Hispanic Heritage Month

This marks the fourth Hispanic Heritage Month campaign McDonald’s has launched with MAX this year, each one serving up a different artist, genre, and regional flavor. This campaign is all about Trap Corrido. Never heard of it? Same—but now I’m hooked. Danny Felix is fusing traditional Mexican sounds with Latin Urban and Hip Hop, and it’s the perfect blend . . . and Felix is at the forefront of this wave.

As I mentioned in the Chika Di x McDonald’s blog, the power of emerging artists is real. This campaign isn’t just a cookie-cutter approach; it’s all about understanding the nuances of regional Hispanic Gen Z audiences. McDonald’s gets it—whether it’s Cumbia in one market or Regional Mexican in another, they’re proving that reaching the hearts (and tastebuds) of local markets isn’t just about slapping the same ad in every city. It’s about being culturally in tune. Hispanic Gen Z in NorCal isn’t the same as Miami, and Danny Felix’s Phoenix-Tucson vibe brings that regional diversity to life in the tastiest way possible.

A New Spin on “I’m Lovin’ It”

I'm Lovin It - Veshhh If you paused at the start, wondering what “Vesh” means—no, it’s not a typo—and I got you. I first saw it when translating the caption on one of the social posts for the campaign. I thought it was maybe a mistranslation or something…but then I saw it several more times from people in the comments! So I did some intense digging and research…by that I mean I walked over to John Vaquera, the Artist Relations rep on this campaign, and asked him what it meant.😬 Lol. Turns out it’s a pretty versatile slang word to express excitement, agreement, confidence, or confirmation… like saying “bet,” “say less,” or if you're old like me, “cool.” So yeah, people are really feeling this partnership, and rightfully so. And maybe we have a new spin on “I’m Lovin’ It.” Eh? What do you say, McDonald's? Can we get a, "Ba da ba ba ba, veshhhh!"

Another little bit inside info…Danny Felix chose the featured track for the campaign, “MI TIEMPO ES YA,” which is the perfect soundtrack for the campaign. The song talks about this being his time, and how he’s from Phoenix. And that bassline? Nasty, in the tastiest way possible. And if you haven’t checked out his collab with Sofia Reyes on “Amigos,” you’re missing out. Felix is rewriting the rules of Mexican music, and I’m here for every second of it.

Get to Know Danny Felix

Danny Felix is a Mexican singer-songwriter, recording artist, and producer from Phoenix, Arizona. He is one of the creators of the new popular style of Mexican music, trap corridos, which is a method that incorporates hip-hop elements into the traditional corrido stylings. He has collaborated with famous artists such as Bad Bunny, Sofía Reyes, Luis Coronel, Natanael Cano, Tito Torbellino Jr, and many more. With more than 14.8M views on YouTube and over 69K Spotify Monthly Listeners, Felix's "El 0-10" and "Amigos" singles have nearly 6.1M streams combined on Spotify alone.

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