DannyLux joins McDonald’s for a sizzling summer campaign celebrating music, culture, and summer fun.
Music has the incredible power to connect people, bridge cultures, and elevate experiences. This is why we are proud to partner once again with McDonald's for a campaign that connects with Hispanic audiences through culture and music.
MAX and McDonald's have had a strong relationship for years, leveraging the power of music and culture to reach audiences in unique and innovative ways. McDonald's understands the importance of authentic connections and partners with MAX to bring fresh perspectives and creative ideas that appeal to diverse audiences.
Our latest collaboration with Lopez Negrete, McDonald's, and the talented singer-songwriter DannyLux features engaging content that resonates with music lovers and McDonald's enthusiasts alike.
DannyLux embodies the fusion of diverse influences, making him a perfect match for this campaign. His style of music draws inspiration from legendary artists like Pink Floyd, the Eagles, the Beatles, and the vibrant sounds of the Regional Mexican genre. DannyLux has already made his mark in the music industry and has shared the stage with artists like 2Deep, Jay Roxxx, Ape Drums, and even joined Coldplay during their Mexico tour. His passion for music emerged at an early age and what started as a simple interest quickly transformed into a full-fledged career.
MAX produced captivating social videos that showcase DannyLux's personality, his love for music, and his favorite McDonald's Frozen Drinks. These videos offer a glimpse into the artist's life and encourage fans to interact and share their own McDonald's favorites.
Content is shared directly from DannyLux’s social accounts, showing how the artist beats the heat by sipping on a refreshing Frozen Drink from McDonald's. DannyLux captures the essence of summer in slow motion as he jumps into a pool, comparing the feeling to the refreshing taste of a McDonald's Frozen Drink. He invites the audience to reveal their favorite McDonald's Frozen Drink in the comments, sparking a lively conversation about the best ways to stay cool during the summer.
This campaign demonstrates the power of music and storytelling in building authentic connections with audiences.
This campaign feature’s “Ambición” by DannyLux, a brand new song that the artist will release in August during this campaign.
DannyLux is a Mexican-American singer-songwriter from California. Artists like Pink Floyd, the Eagles, the Beatles, and numerous musicians from the Regional Mexican genre heavily influence his music. Throughout his career, he’s shared the stage with 2Deep, Jay Roxxx, Ape Drums, and Coldplay (during their Mexico tour). Danny has collaborated with numerous artists, but most notable is his collaboration with Eslabon Armado on the single “SI SUPIERAS,” which has over 60 million streams on Spotify.
Follow DannyLux on Social / Streaming:
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