The Right Time to Partner with an Artist: A Strategic Guide for Brands (Pt 1)
It’s a common question: what drives the cost of an artist partnership up (or down)? I mean, an artist’s fee can range from four to seven figures…and...
McDonald’s keeps the celebration going this Black Music Month with another fresh collab with Hip Hop/R&B artist, Derek King. And if you want the special recipe, you'll have to read until the end!
McDonald’s has a longstanding commitment to celebrating culture and amplifying diverse voices. One element I love about this campaign is that Derek King is an independent artist. He talks about how important it is for him to be an example to other aspiring artists—that there's space and opportunity for any artist to pursue their dreams and find success in the music industry on their own. It's partnerships like this with McDonald's that not only create incredible content, but also make a big impact for the artist; it's a collab that true fans celebrate for him—go read through the comments on his social posts and you'll see what I mean.
One of Derek's favorite hobbies is basketball, and it's very apparent in how comfortable he was 'shooting' the campaign content. Ha . . . get it?! Because he's good at shooting the basketball, but also he was a natural during the campaign shoot?! 😂 But fr fr — I'm gonna be practicing that pass the next time I'm on the court. 🏀
I'm not gonna lie, as I was watching some of the campaign content, Derek King seemed to be channeling those Lebron vs Howard and Bird vs Jordan vibes . . . Derek's dunking was more my speed though!
If you’re wondering how to recreate Derek’s favorite McDonald’s combo, you’re in luck! Here’s a simple guide to elevate your McDonald’s experience:
Ingredients:
Preparation:
This ensemble of flavors promises a delicious bite every time. Try it out and savor the mix of textures and tastes that make Derek’s favorite a must-try!
I don't have real pictures of what it's supposed to look like . . . but thanks to AI, here's a helpful visual! 😲
But Derek, what do we do with the McNuggets?! Probably best to get in Derek's socials, check out ALL the campaign content, post of pic of your version of his recipe, and then make sure to ask him what you should do with the McNuggets!
Derek King is a talented singer-songwriter hailing from Walnut Creek, California, in the East Bay. Specializing in R&B/Soul, Derek has collaborated with renowned artists such as E-40, Russ, and Rich The Kid. With over 189K monthly listeners on Spotify and 24M views on YouTube, his hit singles “Play” and “Tetris” have amassed nearly 49M streams on Spotify. Derek’s highly anticipated album is set for release this year, following the launch of his new 2024 single, “Mean 2 U”.
Follow Derek King on Social / Streaming:
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