Diferente Nivel × Música Ford

Your California Ford Dealers Present: Diferente Nivel

Regional Mexican group Diferente Nivel has been entertaining audiences since 2016 with a unique blend of norteño, banda, and corrido styles. The band is a great match for the Música Ford program because they genuinely love the Ford brand and their persona is a great fit for the rugged and reliable Ford F-150. 

MAX worked with Diferente Nivel to create a full suite of custom branded content to increase awareness and engagement for Northern California Ford Dealers with Hispanic audiences with key attributes in Northern California. The campaign includes custom video content, landing page, social posts (Facebook, Instagram, and TikTok), streaming audio spots, display banners, and a live activation with in-venue signage featuring the partnership and a shout-out from Diferente Nivel stage during the concert.

A series of custom videos showcase the F-150's features like the tailgate worksurface, the stowable shifter, the big touch screen, and (the band’s favorite feature) the rear view camera as Diferente Nivel takes their Ford F-150 on a road trip. They give a behind-the-scenes view of life on the road and answer questions about their favorite road trips, longest road trips, and why they love driving in a Ford F-150. 

Streaming audio spots are a fun way to showcase the Ford F-150's features–including using the state-of-the-art audio system to find your favorite Diferente Nivel song. 

Through the artist’s social channels, Diferente Nivel invites fans to register for the chance to win a sweepstakes sponsored by Northern California Ford Dealers. One lucky winner and a guest will get tickets to a Diferente Nivel show, a VIP meet and greet with the band, and they’ll take home a guitar autographed by band members. The concert activation will also include a live, onstage shout-out to Your California Ford Dealers from the band and printed brand collateral in the venue featuring the brand partnership.

Diferente Nivel’s partnership with Northern California Ford Dealers highlights the power of matching the right brand with the right artist, creating an engaging and authentic experience for both the brand and the audience.

The Song: "Como Pasa Mi Vida"

Campaign assets feature the song "Como Pasa Mi Vida," including videos and streaming audio spots, helping Diferente Nivel reach an even wider audience with their music.

Get to Know Diferente Nivel

Diferente Nivel is a popular Mexican regional music group known for blending norteño, banda, and corrido styles. Since their debut in 2016, the band has released several successful albums, had numerous hit songs, and performed at concerts and festivals throughout Mexico and the United States. With a strong following of fans who appreciate their unique sound and style, Diferente Nivel has established themselves as one of the most popular and influential bands in the Regional Mexican music genre.

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