ERNEST and Ford are working together to give you a chance to see him perform and meet him backstage!
One thing that sticks out in this campaign to me is how Ford and music have been interwoven into ERNEST’s life and how they fuel his passions. ERNEST has been interested in music from the beginning of his life. He has memories that span across his lifetime bringing him back to music. Like at four playing his grandmother’s organ after church or in high school writing lyrics for a new song. Nostalgia has a place in his music, but it has a place in other areas of his life too.
Ford also tugs at memories for him. His first truck was a Ford F-150 that his grandfather “sold” him for his 16th birthday (learn more about the transaction in our campaign video👀). That truck created unforgettable memories for ERNEST until he was 22. Both Ford and music have trustworthy campanions for ERNEST throughout his life.
ERNEST loves his Ford F-150, even more, when it’s all cleaned up and looking nice! While they have been reliable for generations, they have been improving for generations. The Ford F-150 is built with functionality in mind. Whether you are working or just going for a ride, the Ford truck has been built for comfort that lasts. It has foldable seats, under-seat storage, a wider tailgate, better-built lights, and plenty of room for friends (or friends with a little more fur! 🐶). The thing about a Ford F-150 is it's more than "built Ford tough," it's built FOR you, and is customizable to fit your life—whether you want it fully loaded for the road, rough and rugged to go off-road, or something straight-forward to handle the work- load, Ford trucks can do it all. ERNEST uses his while out on his family farm! When you buy a Ford, you are buying more than just a truck.
One thing I loved about this campaign is how intertwined Ford truly is with ERNEST’s life. It is so important to us at MAX to make sure that the artist and the brand are the perfect fit, making sure both sides feel confident in what they are putting forward. I truly believe that this campaign checks all of the boxes. The campaign’s backing song is “Summertime Flies” by ERNEST, a song he wrote with that feeling of being with friends and family and creating core summer memories in mind. It just adds that much more to the campaign! Stream the song before "Summertime Flies"!!
Ernest Keith Smith, professionally known as ERNEST, is an American country singer-songwriter from Nashville, Tennessee. ERNEST is honored as one of Variety’s coveted 2022 Hitmakers, the 2X CMA Triple Play Award winner, selected as a 2023 MusicRow Next Big Thing artist, Spotify Hot Country Artist to Watch, and 2023 Opry NextStage class member. He began his career as a songwriter and has collaborated with famous artists such as Morgan Wallen, Jake Owen, Florida Georgia Line, Thomas Rhett, and Chris Lane. ERNEST's podcast, 'Just Being ERNEST,' features ERNEST talking to other musicians about the music industry. His charted #1 streamed single, "Flower Shops," featuring Morgan Wallen, has garnered over 172M streams on Spotify and received RIAA Platinum certification. With over 92M views on YouTube and over 11M Spotify Monthly Listeners, ERNEST has branched out from songwriting for famous artists to becoming one and is currently on his 2023 tour. He has released his new 2024 album 'NASHVILLE, TENNESSEE,' which features famous artists such as Morgan Wallen, Lainey Wilson, Jelly Roll, and more.
Follow ERNEST on Social / Streaming:
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