Music Lineup for Ford Truck Month 2024

Starting in February, Music Audience Exchange (MAX) will begin announcing the much anticipated artist lineup for Ford Truck Month 2024.

Originally published on Business Wire

The Music of Ford Truck Month

Ford Truck Month is a longstanding tradition celebrating the innovation of Ford trucks–and Music Audience Exchange (MAX) has been part of that tradition with the inclusion of 14 Ford Music and Música Ford artists in Ford Truck Month celebrations.

Ford Music and Música Ford (the Spanish language arm of the program) have been elevating artists for nearly a decade. With the help of MAX, Ford partners with the best musicians from across the country, featuring the music that drives them to go further and giving fans a sneak peek into the lives of their favorite artists.

Past artists include Carla Morrison, Carly Pearce, Eslabon Armado, Thomas Rhett, La Energía Norteña, Marc Broussard, Ana Tijoux, Mayday Parade, Christone "Kingfish" Ingram, Pat Green, Chiquis, PJ Morton, Gaby Moreno, Priscilla Block, The Delta Saints, Willie Jones, Clint Black, and more than 100 additional artists.

Finding the Right Artist

The success of the Ford Music program starts with finding the right artist partner to meet each campaign’s specific needs. Using the MAX Artist Matching Engine™ and a team of experts, MAX considers audience fit, key audience attributes, campaign goals, and cultural relevance to identify the ideal artist partner for each campaign. 

The program features a variety of artists whose audiences mirror Ford’s target and often includes sweepstakes where fans can win tickets to live concerts, VIP meet & greet experiences, and autographed merch from their favorite artists. 

Innovation and Engagement

Over the years, MAX has worked with Ford to find new and innovative ways to engage, interact, and drive leads with their target audience by merging the digital and physical worlds. Ford Music and Música Ford campaigns reach music fans in the places they love to spend time, whether that’s on social media, streaming audio, video platforms, or even at in-person events and experiences. 

MAX is thrilled to announce that this year’s Ford Truck Month partnerships will feature three incredible artists, identified by MAX as the ideal partners to help Ford connect with diverse audiences through relatable, culturally relevant content centered around the artists, their musical journeys, and their genuine love for the Ford brand.

Stay tuned to find out which three artists will be celebrating Ford Truck Month with MAX and Ford this year!

About Music Audience Exchange (MAX):

Music Audience Exchange (MAX) is the tech company powering your favorite brand x music partnerships. Backed by tech VCs and built by a team of data scientists, engineers, music pros, and digital media experts, MAX is breaking new ground—powering partnerships for top brands (like Ford, Rocket Mortgage, McDonald’s, AARP, US Marine Corps, and more) and supporting a growing portfolio of 6,000+ artists (including Alicia Keys, Kane Brown, Jon Batiste, Eslabon Armado, Leela James, Lalah Hathaway, Justin Quiles, AJR, and Melissa Etheridge) with live engagement tools and promotional sponsorships. 

About Ford Motor Company:

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford is pursuing mobility solutions through Ford Next, and provides financial services through Ford Motor Credit Company. Ford employs about 177,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.