2025 ACM Awards
We’re beyond thrilled to celebrate our incredible MAX artist partners who’ve secured nominations for the 2025 Academy of Country Music Awards—our...
Our good friend and advisor, George Howard, recently penned an article in the New York Times about the rise in music festivals as an economic necessity for the commercial viability of musicians. George touches upon some disruptive macro-trends in the music industry: the death of recorded music as CPG, the rise of streaming and the economic impact of this shift for artists, and the unexpected windfall for music lovers as their favorite artists are forced to perform more and more in order to sustain lasting music careers.
The team at MAX couldn’t agree with George more; in fact, some of the points George makes served as inspiration for us when we launched the business. With great challenge comes great opportunity, and as artist revenue from the sale of recorded music shrinks, opportunities for brands to serve as patrons of the arts present themselves. When brands and artists align spiritually (think: Red Bull and AWOLNATION) and are trying to reach the same audiences; when brands need content and artists need exposure – where others see challenge we (and our clients) see opportunity.
Check out what George had to say in the NYT: READ MORE »
We’re beyond thrilled to celebrate our incredible MAX artist partners who’ve secured nominations for the 2025 Academy of Country Music Awards—our...
We’re fired up to celebrate our incredible artist partners who are nominated for the 2025 Blues Music Awards! 🎶🏆Blues music may be timeless, but...
It’s a common question: what drives the cost of an artist partnership up (or down)? I mean, an artist’s fee can range from four to seven figures…and...
Without question, the biggest news in music last week was the announcement of Apple Music, the latest in a string of streaming platforms vying for...
A lot happened in 2021. There were TikTok dance crazes, captivating album releases, bingeworthy TV shows, and so, so many Marvel movies (so. many.).
Welcome to the very first episode of our MAXtape Live podcast!