The GRAMMY Awards were a big night for several MAX artist partners, but one moment in particular resonated with me. During his acceptance speech for Album of the Year, Jon Batiste said:
“The creative arts are subjective and they reach people at a point in their lives when they need it most. It's like a song or an album is made and it's almost like it has a radar to find the person...”
It's moments like these that reflect the power music has in our lives and the opportunity brands have to be a part of that experience.
We’re grateful to all of the people we have worked with (and hope to work with in the future) who help music get to people exactly when they need it.
Mindy Noël Nash: September 18, 2026
It's that time of year again! The 2026 Country Music Association Awards nominations are out and, per usual, MAX artist partners are all over the list.
Mindy Noël Nash: September 10, 2026
Hip-hop artist Marcey Yates joins McDonald's to promote the Red Bull® Dragonberry Energizer via a social campaign across Facebook, Instagram, and...
Mindy Noël Nash: September 9, 2026
Rock band Blackberry Smoke is partnering with NHTSA to encourage safe motorcycle riding habits through targeted social, YouTube pre-roll ads, and...
In recognition of Pride, we’re featuring some of our favorite LGBTQIA+ artists throughout the month of June - when you discover your new favorite, be...
Look, there’s a really simple answer to the question: “Why isn’t my [music, art, app, etc.] more popular/widely known?” There are many wrong answers...
Craig Rector
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