The GRAMMY Awards were a big night for several MAX artist partners, but one moment in particular resonated with me. During his acceptance speech for Album of the Year, Jon Batiste said:
“The creative arts are subjective and they reach people at a point in their lives when they need it most. It's like a song or an album is made and it's almost like it has a radar to find the person...”
It's moments like these that reflect the power music has in our lives and the opportunity brands have to be a part of that experience.
We’re grateful to all of the people we have worked with (and hope to work with in the future) who help music get to people exactly when they need it.
MAX: November 13, 2024
Our artist partners will be shining brighter than ever at the 67th Annual GRAMMY Awards! 🎶With 55 nominations across 35 incredible artists, we’re...
Craig Rector: November 05, 2024
Discover how Caloncho’s authentic connection with Ford creates a soulful journey that transcends language and touches the heart.
Craig Rector: October 31, 2024
Table of Contents Prologue: The Allure of Music Industry Manor Ch 1: Hall of Infinite Possibility Ch 2: The Specter’s Contract Ch 3: Sacred Oath of...
Craig Rector : December 30, 2021
A lot happened in 2021. There were TikTok dance crazes, captivating album releases, bingeworthy TV shows, and so, so many Marvel movies (so. many.).
Look, there’s a really simple answer to the question: “Why isn’t my [music, art, app, etc.] more popular/widely known?” There are many wrong answers...
MAX : April 09, 2018
Brands that market to multicultural audiences have found music as a key approach to connecting across generations. But multicultural marketers...
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Craig Rector
