La Energía Norteña, a high energy Regional Mexican band, has partnered with Coors Light as part of their "My Climb. My Music." campaign in North Texas. Based in Dallas, Texas La Energía Norteña gets their unique sound by mixing the saxophone with the more traditional accordion.
Music Audience Exchange (MAX) was founded in 2014 with a mission to help champion incredible music and the artists who make it through strategic, data-driven partnerships with brands. MAX brings brands into the music promotional space in a way that puts engaging content into the world through a value-exchange model that drives the brand's objectives and elevates breakthrough bands like Las Fenix along the way. If you'd like to learn more about Music Audience Exchange and what a music promotion program would look like for your brand, send us a note.
Craig Rector: April 04, 2025
We’re beyond thrilled to celebrate our incredible MAX artist partners who’ve secured nominations for the 2025 Academy of Country Music Awards—our...
Craig Rector: March 28, 2025
We’re fired up to celebrate our incredible artist partners who are nominated for the 2025 Blues Music Awards! 🎶🏆Blues music may be timeless, but...
Craig Rector: March 17, 2025
It’s a common question: what drives the cost of an artist partnership up (or down)? I mean, an artist’s fee can range from four to seven figures…and...
Craig Rector : June 04, 2018
Teedra Moses, a contemporary R&B singer-songwriter, has partnered with Coors Light as part of their "My Climb. My Music." campaign. Born and raised...
Craig Rector : April 02, 2018
Ashliegh Lisset, an inspiring young Latina artist making her way through the country music scene, has partnered with Ford to share her story. As a...
Craig Rector : July 02, 2018
Gavin DeGraw, a multi-platinum selling singer-songwriter, has partnered with Snapple as part of their My Snapple Music campaign. Born and raised in...
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Craig Rector
