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MAX Artist of the Month: La Energía Norteña Joins My Climb. My Music.

MAX Artist of the Month: La Energía Norteña Joins My Climb. My Music.

La Energía Norteña, a high energy Regional Mexican band, has partnered with Coors Light as part of their "My Climb. My Music." campaign in North Texas. Based in Dallas, Texas La Energía Norteña gets their unique sound by mixing the saxophone with the more traditional accordion. 

 

About MAX

Music Audience Exchange (MAX) was founded in 2014 with a mission to help champion incredible music and the artists who make it through strategic, data-driven partnerships with brands. MAX brings brands into the music promotional space in a way that puts engaging content into the world through a value-exchange model that drives the brand's objectives and elevates breakthrough bands like Las Fenix along the way. If you'd like to learn more about Music Audience Exchange and what a music promotion program would look like for your brand, send us a note.

Kenny Lattimore x AARP

Kenny Lattimore x AARP

This holiday season, we’re cranking up the soul and cutting through the festive noise. We’ve teamed up acclaimed R&B vocalist Kenny Lattimore with...

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2025 GRAMMY Awards

2025 GRAMMY Awards

Our artist partners will be shining brighter than ever at the 67th Annual GRAMMY Awards! 🎶With 55 nominations across 35 incredible artists, we’re...

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Maddie & Tae x Dial

Maddie & Tae x Dial

We're excited to announce a new collaboration with country music duo Maddie & Tae and Dial, offering fans an opportunity to #DialUpYourClean and...

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MAX Artist of the Month: Teedra Moses Joins My Climb. My Music.

MAX Artist of the Month: Teedra Moses Joins My Climb. My Music.

Teedra Moses, a contemporary R&B singer-songwriter, has partnered with Coors Light as part of their "My Climb. My Music." campaign. Born and raised...

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MAX Artist of the Month: Ashliegh Lisset Joins Música Ford

MAX Artist of the Month: Ashliegh Lisset Joins Música Ford

Ashliegh Lisset, an inspiring young Latina artist making her way through the country music scene, has partnered with Ford to share her story. As a...

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Knox Hamilton: The Boots. The Talent. The Hair.

Knox Hamilton: The Boots. The Talent. The Hair.

Fresh off the release of their new single, 'Trade My Trips,' we’re excited to host Knox Hamilton, an indie dance rock band from Little Rock,...

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