USMC Concert Series
The United States Marine Corps partnered with GRAMMY-award winning hip hop artist Lecrae to share how a sense of commitment shapes inner character.
Being a Marine is deeper than being part of a unit. Together, Marines fight for a common purpose: to uphold the trust our Nation places in each of them.
This USMC Music campaign features artists who have found their purpose, committed to achieving greatness, and worked hard to be successful in their industry. As someone who strives to be a positive influence on the young people in his community, hip hop artist Lecrae was a perfect match for this campaign. Lecrae has a natural affinity for and authentically supports the United States Marine Corps. He grew up in a military family and has a deep respect for the men and women who serve in the United States armed forces.
This wasn’t Lecrae’s first time working with the USMC: he performed at the Marine Corps Air Station in Iwakuni, Japan in January 2018 and remembers the sense of honor and camaraderie he witnessed during his time with service members there.
This campaign culminated in a livestream performance that fans could watch via mobile, desktop, or cast to television. The livestream garnered:
This campaign featured Lecrae’s song “Set Me Free” from his Restoration album: a song about finding freedom through finding your purpose in life.
Lecrae is a two-time, GRAMMY Award-winning hip-hop artist who has sold millions of albums. With over 150M+ YouTube views and 1.9M Spotify Monthly Listeners, Lecrae has performed on multiple high-profile stages and festivals such as Bonnaroo and the BET Awards. His seventh studio album, Anomaly, debuted at #1 on the Billboard 200 chart, is Certified Gold and ranked #12 on Rolling Stone’s "40 Best Rap Albums of 2014".
Lecrae has made multiple TV appearances including Headline News, ESPN SportsCenter, ESPN SportsNation, The Tonight Show Starring Jimmy Fallon, Good Morning America, MTV’s Wild ’N Out and more. Lecrae is a New York Times Bestselling Author for his memoir Unashamed. Lecrae released his Restoration album in summer 2020 and has a thriving fanbase nationally.
Follow Lecrae on Social / Streaming:
Craig Rector: December 04, 2024
This holiday season, we’re cranking up the soul and cutting through the festive noise. We’ve teamed up acclaimed R&B vocalist Kenny Lattimore with...
MAX: November 13, 2024
Our artist partners will be shining brighter than ever at the 67th Annual GRAMMY Awards! 🎶With 55 nominations across 35 incredible artists, we’re...
Craig Rector: November 12, 2024
We're excited to announce a new collaboration with country music duo Maddie & Tae and Dial, offering fans an opportunity to #DialUpYourClean and...
MAX : September 09, 2019
Zhavia Ward partnered with Comcast – Xfinity to share how xFi helps her connect with fans.
MAX : July 10, 2023
The United States Marine Corps partnered with rising country star Corey Kent to share what it means to be courageous, dependable, and decisive.
.png?width=200&height=137&name=Untitled%20design%20(1).png "MAX-Logo_White_containter")
.png?width=200&height=137&name=Untitled%20design%20(2).png "MAX-Logo_black_containter")
MAX
