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MAX
2025 Premio Lo Nuestro
Craig Rector: February 19, 2025
We’re thrilled to celebrate our incredible artist partners who are nominated for the 2025 Premio Lo Nuestro Awards!
Lexus Presenta a Luis Figueroa
Lexus partnered with Puerto Rican singer-songwriter Luis Figueroa to highlight the features of the Lexus IS luxury sport sedan.
The Campaign:
This partnership was a national social/digital campaign with the goal of reaching bilingual Hispanic Americans.
Watch the video below to see how Luis Figueroa disconnects from the world by driving his 2021 Lexus IS 350. After a long day playing and working in the recording studio, Luis loves to escape to his Lexus and drive around Miami. He talks about the features of the IS, including the IS 350’s touchscreen that lets him play his latest single.
Get to Know Luis Figueroa
Luis Figueroa’s love of music started at an early age, when he first learned to play the guitar, drums, and piano. When word of his stunning voice got around his tight-knit community in Philadelphia, Luis was invited to sing on stage with artists such as Johnny Rivera, La India, and Domingo Quiñones. After attending Berklee College of Music, Luis began to upload videos on YouTube, where he caught the attention of singer Marc Anthony who signed him to his record label Magnus Media.
Follow Luis Figueroa on Social / Streaming:
The Best and Worst Super Bowl Ads: Music Edition
Craig Rector: February 14, 2025
Best to Worst Ranked Super Bowl Ads: Music Themed Take Me Home: Rocket 🙌🏆 Knock Out: Pfizer 👍😢 The Fans: Taco Bell 👍🔥 Turn Back Time: Uber Eats
2025 NAACP Image Awards
Kesler Smith: February 10, 2025
We are so excited to announce our artist partner nominees for the 2025 NAACP Image Awards! With 18 nominations across 12 amazing artists, we can't...
Pitizion × Lexus
MAX : April 26, 2021
Lexus Presenta a Pitizion Lexus partnered with singer/songwriter Pitizion to show how she relaxes by driving her 2021 Lexus IS 350.
Lupita Infante × McDonald's
MAX : September 15, 2023
GRAMMY-nominated Regional Mexican artist Lupita Infante is partnering with McDonald’s to engage Hispanic Gen Z audiences through music.
Leela James × AARP
MAX : February 14, 2022
AARP celebrates Black History Month with Leela James AARP is joined by Leela James in celebrating the power of Black voices and the connection...