Maddie & Tae x Dial

We're excited to announce a new collaboration with country music duo Maddie & Tae and Dial, offering fans an opportunity to #DialUpYourClean and alleviate holiday stress through music, relaxation, and exclusive events. This partnership celebrates the joy of the season while acknowledging the often-hectic pace of the holidays, providing fans an unparalleled blend of entertainment and rejuvenation.

Easing Holiday Stress Through Music and Self-Care

Let’s be real: the holiday hustle can sometimes feel like trying to wrap gifts with oven mitts, all while juggling flaming fruitcakes in a snowstorm, surrounded by impatient kids and judgmental extended family, all demanding your time, focus, and above all else...perfection! Sometimes you just need a moment to unwind. Thankfully Dial teamed up with Maddie and Tae to bring a soothing blend of music, self-care, and well-deserved chill time—including a luxurious spa day for select fans, followed by an intimate, behind-the-scenes viewing of a concert rehearsal in Nashville. This campaign is all about letting loose, embracing the season, and indulging in a serious treat for your senses.

The Perfect Duo...err...Trio?

Maddie & Tae are the perfect artist partners to bring this Dial campaign to life—known for their heartfelt harmonies, authentic storytelling, and that country swagger that makes you feel like you’ve just stumbled into the world’s coziest bonfire jam session. Rising fast in the Nashville scene, this duo has snagged the love of fans worldwide—not to mention a CMA and CMT award—with a sound that sits at the perfect crossroads of tradition and fresh new energy. They keep rewriting the rules and proving that there’s no one-size-fits-all in music—or in relaxation!

About MAX (Music Audience Exchange):

Music Audience Exchange (MAX) is the tech company powering your favorite brand x music partnerships. Backed by tech VCs and built by a team of data scientists, engineers, music pros, and digital media experts, MAX is breaking new ground—powering partnerships for top brands (like Ford, Rocket Mortgage, McDonald’s, AARP, US Marine Corps, and more) and supporting a growing portfolio of 6,000+ artists (including Alicia Keys, Kane Brown, Jon Batiste, Eslabon Armado, Leela James, Lalah Hathaway, Justin Quiles, AJR, and Melissa Etheridge) with live engagement tools and promotional sponsorships.