Music Audience Exchange Powers Campaign with U.S. Cellular and Country Music Artist Lauren Alaina

DALLAS - August 4, 2020 - Music Audience Exchange (MAX) and U.S. Cellular, recently announced a campaign with platinum-selling country music artist Lauren Alaina. The campaign engages fans at home with original content featuring Lauren's single, "Getting Good," and highlights the importance of staying connected and supporting the community and fans during these uncertain times.

The campaign kicked off on Wednesday, July 8 with teaser social posts from U.S. Cellular inviting customers and Lauren's fans to join her on the official U.S. Cellular Instagram account for a full takeover and a live "Ask Me Anything," which took place on Thursday, July 9.

With the help of MAX, U.S. Cellular is creating an engaging experience at home and giving fans a chance to win a virtual meet-and-greet with Lauren Alaina. The promotional campaign featuring Lauren and her song, “Getting Good,” will run through August 30 across a mix of media channels throughout the U.S.

The campaign will culminate with a virtual livestream concert on September 10 at 8 p.m. CDT. U.S. Cellular customers can enter for a chance to win an exclusive virtual meet & greet with Lauren Alaina from now until August 30, and can vote on which songs they want her to play during the livestream at https://uscellularconnects.com/lauren-alaina/.

“I’m really thankful to work with U.S. Cellular because their mission is fairness and loving and supporting people, and that's literally my whole mission as an artist,” said Lauren.

U.S. Cellular puts people first by connecting customers to who and what is most important in their lives. “I've always kind of relied on my phone to write, but I'm really relying on it now because I'm video chatting with other songwriters because we can't be in a room together,” said Lauren.

The program is part of U.S. Cellular's commitment to supporting its communities and providing unique experiences for its customers, as evidenced by its longtime relationship with Summerfest in Milwaukee and MAX programs with Cole Swindell, High Valley, and Dustin Lynch.

“U.S. Cellular believes in the connecting power of music,” said Michael Behee, sponsorship manager at U.S. Cellular. “We have sponsored and supported music festivals for several years and this summer we really wanted to engage music fans at home. We’re grateful for our ongoing relationship with MAX and their ability to create content and unforgettable fan experiences, despite production challenges marketers are facing during the COVID-19 pandemic.”

"It was important to U.S. Cellular to reach audiences at home, while continuing to collaborate with artists,” said MAX chief revenue officer, Michael Provus. "Last year we focused on amplifying U.S. Cellular’s music festival sponsorships by teaming up with Dustin Lynch, but this year it was all about bringing that experience home to the fans.”

For more original content and information about the campaign, visit: https://uscellularconnects.com/lauren-alaina/.

About Music Audience Exchange (MAX)

Music Audience Exchange (MAX) is transforming music sponsorship for the digital age. Backed by tech VCs and built by a team of engineers, data scientists, music pros, and media experts, MAX has a proprietary suite of marketing tools serving 500 top music artists (e.g. Kane Brown, Thomas Rhett, Mau Y Ricky, Rascal Flatts, Melissa Etheridge, The Head and the Heart, Motionless in White, and more) and a platform that powers sponsorships for a roster of Fortune 500 brands (e.g. Ford, Dr Pepper, U.S. Cellular, Anheuser-Busch, Wrangler, Acura, The State of California, and more).

About Lauren Alaina

Country music star Lauren Alaina has received multiple nominations for the ACM Awards, CMA Awards, CMT Music Awards, Teen Choice Awards, Radio Disney Awards and Billboard Music Awards. She received an ACM New Female Vocalist of the Year Award and CMT Collaborative Video of the Year Award for “What Ifs,” the 4x Platinum-selling No. 1 hit with childhood friend, Kane Brown. Lauren is one of CMT’s Next Women of Country and she received her very first CMT Music Award for Breakthrough Video of the Year with her No. 1 hit “Road Less Traveled.” Lauren’s latest encouraging number, “Getting Good,” is playing now on country radio.

About U.S. Cellular

U.S. Cellular is the fourth-largest full-service wireless carrier in the United States, providing national network coverage and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier is building a stronger network with the latest 5G technology and offers a wide range of communication services that enhance consumers’ lives, increase the competitiveness of local businesses and improve the efficiency of government operations. To learn more about U.S. Cellular, visit one of its retail stores or www.uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.