2025 Blues Music Awards
We’re fired up to celebrate our incredible artist partners who are nominated for the 2025 Blues Music Awards! 🎶🏆Blues music may be timeless, but...
La Maquinaria Norteña, a Regional Mexican band based out of Dallas, earned a 2017 Grammy nomination for their album Generación Maquinaria Est. 2006.
The Best Regional Mexican Album of the Year nominee hit number 1 on Billboard’s Regional Mexican album chart upon release and has since garnered substantial attention throughout music media. Among several other hits, the album includes the song "Todo Es Diferente," which landed the number 11 spot on Billboard’s Regional Mexican chart.
The song was promoted heavily through a brand partnership with Texas Ford Dealers. In addition to promotion across radio/streaming and social, the partnership included a video about the group’s story alongside a live performance of "Todo Es Diferente":
On behalf of everyone at MAX, I would like to congratulate La Maquinaria Norteña on this outstanding, well-deserved success. We will be watching closely on Sunday, February 12.
Listen to Generación Maquinaria Est. 2006. below:
We’re fired up to celebrate our incredible artist partners who are nominated for the 2025 Blues Music Awards! 🎶🏆Blues music may be timeless, but...
It’s a common question: what drives the cost of an artist partnership up (or down)? I mean, an artist’s fee can range from four to seven figures…and...
Let’s talk about something every brand needs to prioritize in 2025—relevance. You can have the best product, the most brilliant creative, or even a...
The answer: All three artists have partnered with brands through Music Audience Exchange (MAX). Billboard released the Top Latin Albums for the week...
2016 already feels like three years ago, doesn’t it? But we’d be remiss if we didn’t take one final look back on how the year brought so many great...
Record-breaking Regional Mexican superstars Eslabon Armado join Música Ford for a second time to talk about how Ford has played a role in their...