2024 Latin GRAMMY Awards
Our artist partners will be shining brighter than ever at the 25th Annual Latin GRAMMY Awards! 🎶
La Maquinaria Norteña, a Regional Mexican band based out of Dallas, earned a 2017 Grammy nomination for their album Generación Maquinaria Est. 2006.
The Best Regional Mexican Album of the Year nominee hit number 1 on Billboard’s Regional Mexican album chart upon release and has since garnered substantial attention throughout music media. Among several other hits, the album includes the song "Todo Es Diferente," which landed the number 11 spot on Billboard’s Regional Mexican chart.
The song was promoted heavily through a brand partnership with Texas Ford Dealers. In addition to promotion across radio/streaming and social, the partnership included a video about the group’s story alongside a live performance of "Todo Es Diferente":
On behalf of everyone at MAX, I would like to congratulate La Maquinaria Norteña on this outstanding, well-deserved success. We will be watching closely on Sunday, February 12.
Listen to Generación Maquinaria Est. 2006. below:
Our artist partners will be shining brighter than ever at the 25th Annual Latin GRAMMY Awards! 🎶
Mark your calendars, funk fans! We're counting down to an exhilarating livestream experience on October 10th at 7pm CT, where Cimafunk’s soulful...
The CMA Awards just dropped its list of nominees for 2024, and it is packed with talent! From chart-toppers to fan-favorites, we are HYPED for these...
The answer: All three artists have partnered with brands through Music Audience Exchange (MAX). Billboard released the Top Latin Albums for the week...
La Energía Norteña, a high energy Regional Mexican band, has partnered with Coors Light as part of their "My Climb. My Music." campaign in North...
2016 already feels like three years ago, doesn’t it? But we’d be remiss if we didn’t take one final look back on how the year brought so many great...