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2025 Premio Lo Nuestro
Craig Rector: February 19, 2025
We’re thrilled to celebrate our incredible artist partners who are nominated for the 2025 Premio Lo Nuestro Awards!
1 min read
La Maquinaria Norteña, a Regional Mexican band based out of Dallas, earned a 2017 Grammy nomination for their album Generación Maquinaria Est. 2006.
The Best Regional Mexican Album of the Year nominee hit number 1 on Billboard’s Regional Mexican album chart upon release and has since garnered substantial attention throughout music media. Among several other hits, the album includes the song "Todo Es Diferente," which landed the number 11 spot on Billboard’s Regional Mexican chart.
The song was promoted heavily through a brand partnership with Texas Ford Dealers. In addition to promotion across radio/streaming and social, the partnership included a video about the group’s story alongside a live performance of "Todo Es Diferente":
On behalf of everyone at MAX, I would like to congratulate La Maquinaria Norteña on this outstanding, well-deserved success. We will be watching closely on Sunday, February 12.
Listen to Generación Maquinaria Est. 2006. below:
The Best and Worst Super Bowl Ads: Music Edition
Craig Rector: February 14, 2025
Best to Worst Ranked Super Bowl Ads: Music Themed Take Me Home: Rocket 🙌🏆 Knock Out: Pfizer 👍😢 The Fans: Taco Bell 👍🔥 Turn Back Time: Uber Eats
2025 NAACP Image Awards
Kesler Smith: February 10, 2025
We are so excited to announce our artist partner nominees for the 2025 NAACP Image Awards! With 18 nominations across 12 amazing artists, we can't...
Brands + Music: Our Greatest Hits In 2016
Rosemary Waldrip : January 16, 2017
2016 already feels like three years ago, doesn’t it? But we’d be remiss if we didn’t take one final look back on how the year brought so many great...
MAX Artist of the Month: La Energía Norteña Joins My Climb. My Music.
Craig Rector : May 07, 2018
La Energía Norteña, a high energy Regional Mexican band, has partnered with Coors Light as part of their "My Climb. My Music." campaign in North...
What Do 3 of Billboard’s Top 5 Latin Albums Have In Common?
Rosemary Waldrip : August 15, 2016
The answer: All three artists have partnered with brands through Music Audience Exchange (MAX). Billboard released the Top Latin Albums for the week...