News & Resources

1 min read

Ana Tijoux × Ford

MAX: April 22, 2022

Your California Ford Dealers Present Ana Tijoux Ford is partnering with Ana Tijoux to highlight the artist’s favorite features of the Ford F-150.

2 min read

Hybrid Experiences: In A World Of OR Fans Want AND

Craig Rector: April 21, 2022

The key to creating memorable hybrid experiences is the “experience” part. The ever-presence of technology means that we're all used to seamlessly...

1 min read

Debbie Gibson × AARP

MAX: April 14, 2022

An AARP Virtual Concert featuring Debbie Gibson AARP celebrates the connection between music and brain health with Debbie Gibson.

Jon Batiste Wins Album of the Year

Craig Rector: April 06, 2022

The GRAMMY Awards were a big night for several MAX artist partners, but one moment in particular resonated with me. During his acceptance speech for...

3 min read

Who Owns the Relationship With Your Fans?

Jarred Goldner: March 11, 2022

Originally published on 03/09/2022 through Bandsintown Facebook knows exactly who your fans are. So does Spotify. And YouTube. And TikTok. And even...

1 min read

Little Jesus × Ford

MAX: March 08, 2022

Your California Ford Dealers Present Little Jesus Your California Ford Dealers partnered with Little Jesus as part of the ongoing Música Ford program...

11 min read

State of Music: 2022 Predictions With Craig Rector

Craig Rector: March 02, 2022

Over the past several weeks, I’ve been talking with some of our in-house experts here at MAX about their thoughts on the state of music in 2022. To...

6 min read

State of Music: 2022 Predictions With Matt Henderson

Craig Rector: February 23, 2022

For this week’s installment of our State of Music series, we asked Matt Henderson, SVP, Business Development at MAX, to share his predictions for...