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4 min read
From “D2C” to “D2ME”
Rosemary Waldrip: October 12, 2021
The D2C business model has been around for centuries, but lately, D2C has been experiencing a serious glow up.
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Rosemary Waldrip: October 12, 2021
4 min read
The Age of Adaptability
Rosemary Waldrip: October 04, 2021
In the second installment of this series, we talked about how all of the changes seemingly brought about by the pandemic are actually just an...
5 min read
The Z Factor: Stats on Stats on Stats
Rosemary Waldrip: September 27, 2021
The me-conomy exists because of the shift in power from brands to people across demographics and nowhere is this change more evident than in the...
1 min read
Queen Naija × Pepsi
MAX: September 22, 2021
Full of Detroit Soul Pepsi’s Full of Detroit Soul initiative features local Detroit artists, makers, and organizations and celebrates both the unique...
5 min read
Loyalty, Loyalty, Loyalty
Rosemary Waldrip: September 21, 2021
Brand loyalty is the ultimate goal for marketers. It’s the pot of gold at the end of the marketing rainbow, the goose filled with the promise of...
1 min read
Granger Smith × Ford
MAX: September 15, 2021
Your Texas Ford Dealers present Granger Smith and the All-New 2021 Ford F-150
2 min read
Balancing "Me" with "We"
Rosemary Waldrip: September 13, 2021
The power dynamic between brands and people looks nothing like it did twenty years ago—or even two years ago. Increases in personalization and...
3 min read
The Pandemic Effect
Rosemary Waldrip: September 07, 2021
Before the pandemic, people were already migrating towards more personalized—and often virtual—experiences. It may feel like livestream concerts are...
1 min read
Ulices Chaidez × Ford
MAX: September 03, 2021
Ford partnered with Regional Mexican artist Ulices Chaidez to showcase the 2021 Ford F-150.