3 min read
MAX: August 06, 2020
DALLAS - August 4, 2020 - Music Audience Exchange (MAX) and U.S. Cellular, recently announced a campaign with platinum-selling country music artist Lauren Alaina. The campaign engages fans at home with original content featuring Lauren's single,...
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4 min read
MAX: July 17, 2020
This week we wrap up our three part series on direct to consumer (D2C) brands and the marketing lessons they offer to artists. In part one we talked...
2 min read
Victoria Yip: July 09, 2020
Hello World! I'm particularly stoked to share with you a few of my picks for this week's Artists to Watch list in the EDM space. Who am I? Well, glad...
5 min read
On our last MAX Track, “Thinking Like a D2C Brand, Pt 1,” we talked about direct to consumer (D2C) brands and the lessons that they offer for all of...
3 min read
D2C brands have a lot of lessons to offer all of us and particularly music artists, as marketers. First, what are D2C brands? Most people get in...
Nathan Hanks, MAX CEO, talks livestream shows — are they a fad or part of the future for the music industry?
1 min read
MAX: February 10, 2020
Precision Crafted Performances Series The Precision Crafted Performances series from Acura supports musicians' independent spirit and passion for...
2 min read
MAX: February 04, 2020
Ford Music: Life is a Highway with Rascal Flatts Rascal Flatts is partnering with Ford for Ford Truck Month to celebrate 20 years as a group and...
1 min read
MAX: September 09, 2019
Zhavia Ward partnered with Comcast – Xfinity to share how xFi helps her connect with fans.
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