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1 min read

Ivy Sole × Coors Light

My Climb. My Music. Coors Light’s “My Climb. My Music.” campaign features a diverse group of breakthrough artists, including Philly rapper/singer/hip hop artist Ivy Sole.

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2 min read

Nathan Hanks Named One Of Billboard's Power Players

Pictured: Nathan Hanks (left), Brantley Gilbert (right) We're thrilled to announce that our CEO and Founder, Nathan Hanks was named as one of...

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3 min read

Cannes Lions 2018: Our Favorite Moments

Last month, a few of us headed to the South of France to attend Cannes Lions. While the week consisted of a lot of running up and down the Croisette...

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Russell Dickerson | On The Record | Music Audience Exchange

3 min read

Russell Dickerson Brings 'Yours' To Our Stage

If you've gotten married in the last few years, you drive a blue Tacoma, or you're a human person between the ages of birth and qualifying for the...

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How Breakthrough Artists Add Value to Brand Marketing

2 min read

How Breakthrough Artists Add Value to Brand Marketing

In this series, we’ve talked about breakthrough artists in terms of the benefits they bring to brands — breakthrough artists are more influential and...

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Gavin DeGraw × Snapple | MAX Partnership | Music Sponsorship

1 min read

Gavin DeGraw × Snapple

Snapple Music Presents Gavin DeGraw Gavin DeGraw partnered with Snapple to give fans a look into his life and the chance to win a VIP experience.

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MAX Artist of the Month | Gavin DeGraw

1 min read

MAX Artist of the Month: Gavin DeGraw Joins Snapple Music

Gavin DeGraw, a multi-platinum selling singer-songwriter, has partnered with Snapple as part of their My Snapple Music campaign. Born and raised in...

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Russell Dickerson | On The Record

2 min read

Russell Dickerson: Tennessee Native and Country Chart Topper

Fresh off the Country Music Awards, we’re excited to host Russell Dickerson, an American country and pop music singer-songwriter from Nashville,...

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How Breakthrough Artists Help Brands Reach Targeted Audiences | Music Audience Exchange

4 min read

How Breakthrough Artists Help Brands Reach Targeted Audiences

We continue our series on breakthrough artists by taking a look at audiences and discussing how, compared to celebrity artists, emerging/breakthrough...

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