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Building A Multicultural Marketing Strategy That Works

2 min read

Building A Multicultural Marketing Strategy That Works

Today’s marketers, recognizing that multicultural audiences in the U.S. represent a massive opportunity, are seeking new ways to engage and define those communities. Historically, there’s been two camps. On one hand, there’s general consumer...

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ANA

4 min read

Brand Activations that Engage. Inspire. Impact.

We were in Chicago last week for the ANA Brand Activation Conference. The conference showcased companies in a variety of industries who are...

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Knox Hamilton | On The Record

1 min read

Knox Hamilton: The Boots. The Talent. The Hair.

Fresh off the release of their new single, 'Trade My Trips,' we’re excited to host Knox Hamilton, an indie dance rock band from Little Rock,...

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Northern National | On The Record

3 min read

Northern National Slows Down to Chat with MAX

We kicked off 2018 with a new music event series called "On the Record" — designed to highlight talented artists and the great music they make. For...

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Culturally Hi-Def: How To Integrate Music Into Cultural Marketing

2 min read

Culturally Hi-Def: How To Integrate Music Into Cultural Marketing

Brands that market to multicultural audiences have found music as a key approach to connecting across generations. But multicultural marketers...

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AOTM_Blog_Ashliegh_Lisset-01

MAX Artist of the Month: Ashliegh Lisset Joins Música Ford

Ashliegh Lisset, an inspiring young Latina artist making her way through the country music scene, has partnered with Ford to share her story. As a...

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Playola: Reckoning with Music's Newest Kingmaker

4 min read

Playola: Reckoning with ​Music's Newest Kingmaker

Our very own Jarred Goldner, Director of Artist Relations, participated in a panel discussion at SXSW in Austin, Texas this year titled, “Playola:...

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SXSW 2018 | Calculating Your Value – Why Knowing Your Worth is a Game Changer | Music Audience Exchange

2 min read

Calculating Your Value - Why Knowing Your Worth is a Game Changer

On Wednesday, March 14th, our very own Jarred Goldner, Director of Artist Relations, participated in a panel discussion at SXSW in Austin, Texas this...

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SXSW 2018 | Las Fenix

3 min read

Las Fenix Takes the Stage During SXSW 2018

On Friday, March 9th all-female music group Las Fenix took the stage in Austin, TX with Nathan Hanks, CEO and founder of Music Audience Exchange...

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