3 min read
Craig Rector: May 14, 2018
During last month's "On The Record" series, I had the pleasure of talking with the four members of Knox Hamilton; Boots Copeland, Cobo Copeland, Drew Buffington, and Brad Pierce.
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3 min read
Rosemary Waldrip: May 08, 2018
What if I could tell you the type of car someone is inclined to drive, if they drink soda or beer, if they enjoy being outdoors, or even what city...
Craig Rector: May 07, 2018
La Energía Norteña, a high energy Regional Mexican band, has partnered with Coors Light as part of their "My Climb. My Music." campaign in North...
2 min read
Craig Rector: April 30, 2018
Today’s marketers, recognizing that multicultural audiences in the U.S. represent a massive opportunity, are seeking new ways to engage and define...
4 min read
Craig Rector: April 23, 2018
We were in Chicago last week for the ANA Brand Activation Conference. The conference showcased companies in a variety of industries who are...
1 min read
Craig Rector: April 23, 2018
Fresh off the release of their new single, 'Trade My Trips,' we’re excited to host Knox Hamilton, an indie dance rock band from Little Rock,...
3 min read
Craig Rector: April 09, 2018
We kicked off 2018 with a new music event series called "On the Record" — designed to highlight talented artists and the great music they make. For...
2 min read
MAX: April 09, 2018
Brands that market to multicultural audiences have found music as a key approach to connecting across generations. But multicultural marketers...
Craig Rector: April 02, 2018
Ashliegh Lisset, an inspiring young Latina artist making her way through the country music scene, has partnered with Ford to share her story. As a...
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