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ACL Brand Sponsors 2017

5 min read

ACL 2017: A Comprehensive Guide To The Festival Sponsors at Austin City Limits

It's kind of crazy to imagine why anyone would pay $300 to spend three straight days in 90 degree weather. What compels a person to stand on their feet for 30 hours over the course of a single weekend?

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006_Syncs_r1-01-1024x690

5 min read

How Artists And Managers Ink Sync Deals

George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...

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U.S. Marketers Spend 10x More On Sports Than Music

3 min read

U.S. Marketers Spend 10x More On Sports Than Music — But Why?

Note: this article was originally published via MarketingDIVE. Marketers spend money on sports because collectively, football, baseball, basketball...

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Public Performance

3 min read

What Does The Right Of Public Performance Mean?

George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...

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Mechanical Licenses Part Two

4 min read

What Are Mechanical Licenses And Why Are They Valuable? (Part Two)

George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...

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How Fans Become Customers When An Artist Keeps Control

2 min read

No Sellouts: How Fans Become Customers When An Artist Keeps Control

Note: this article was originally published via ANA. For musicians, technology is a double-edged sword. Today, every musician has access on a laptop...

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Mechanical Licenses Part One

4 min read

What Are Mechanical Licenses And Why Are They Valuable? (Part One)

George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...

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Music Publishing

3 min read

Music Publishing: Why It’s Important To Understand And How It Works

George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...

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Music Industry Education Series

1 min read

MAX Announces Music Industry Education Series with Co-Founder George Howard

George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...

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