2 min read
With new technologies constantly disrupting how the music business operates, the role of the artist manager has forever changed. Yet, many current and aspiring managers continue to view this job as it once existed, rather than how it exists today...
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3 min read
Rosemary Waldrip: August 14, 2017
Note: this article was originally published via Music Business Journal. Artists have traditionally commanded attention, serving as the primary...
1 min read
MAX: August 01, 2017
My Climb. My Music. Coors Light’s “My Climb. My Music.” campaign features a diverse group of breakthrough artists, including Latin hip-hop/electronic...
4 min read
Rosemary Waldrip: May 08, 2017
Below is an excerpt of a live interview between Cheddar Media and MAX Co-Founder George Howard. This has been briefly edited and condensed to...
1 min read
MAX: May 01, 2017
My Climb. My Music. Coors Light’s “My Climb. My Music.” campaign features a diverse group of breakthrough artists, including Grammy award-nominated...
3 min read
Rosemary Waldrip: March 27, 2017
Previously MAX has outlined ways artists and their managers can prepare for brand partnerships, an evolved version of music advertising that we...
2 min read
Rosemary Waldrip: February 13, 2017
This week, a couple of folks from our team (myself included) are headed to Dana Point, CA, for the ANA Brand Masters Conference.
2 min read
Jarred Goldner: February 13, 2017
Adele, Beyoncé and Chance the Rapper may have received the most official recognition during the 59th Annual Grammy Awards, but that was expected....
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