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3 min read
Music and Tech: Lessons From Techweek Dallas
Techweek made themselves at home in Dallas for a weeklong stint of educational sessions with tech innovators by day and performances with music innovators by night.
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1 min read
From A Brand Partnership To Nationwide Radio
Jarred Goldner: October 31, 2016
Louisianan country singer Todd O’Neill recently won the inaugural NASH Next contest, a four-month competition to identify America’s newest country...
3 min read
Want Your Music In A Commercial? Start Preparing.
This article outlines the best practices for artist managers and artists when preparing for brand partnerships.
5 min read
Marketing to “Millennials”? You’re Doing It Wrong (Part 4)
Rosemary Waldrip: October 24, 2016
This is the fourth (and final) part of the series, “Marketing to ‘Millennials’? You’re Doing It Wrong.” While not required, we recommend reading...
3 min read
Marketing to “Millennials”? You’re Doing It Wrong (Part 3)
Rosemary Waldrip: October 17, 2016
This is the third part of the series, “Marketing to ‘Millennials’? You’re Doing It Wrong.” While it’s not required, we recommend reading Parts One...
3 min read
What If A Co-Writer Licensed Your Song Without Your Approval?
If the recent rulings around Consent Decrees are left to stand, anyone with fractional ownership of a song can license it to advertisers and others....
1 min read
Marketing to “Millennials”? You’re Doing It Wrong (Part 2)
Rosemary Waldrip: October 07, 2016
This is the second part of the series, “Marketing to ‘Millennials’? You’re Doing It Wrong.” You can read Part 1 here.
2 min read
Marketing to “Millennials”? You’re Doing It Wrong (Part 1)
Rosemary Waldrip: September 30, 2016
Oh, boy! Another article to help marketers crack the code on Millennials. Is it filled with trends, and myths, and tricks (oh my)?
3 min read
SingFit Uses Music To Fight Alzheimer's
Rosemary Waldrip: September 12, 2016
Amidst all the talk of royalties and copyright infringement, it’s easy to forget that music is about more than business. At Music Audience Exchange...