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3 min read
The Real Message in Taylor Swift's Open Letter to Apple Music: "Be More Like Me"
This article was originally published on Forbes.
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1 min read
All Things Apple Music: Top 10 Stories
Rosemary Waldrip: June 15, 2015
Without question, the biggest news in music last week was the announcement of Apple Music, the latest in a string of streaming platforms vying for...
3 min read
Tech + Human: How We Match Brands With Music Artists
Jarred Goldner: June 08, 2015
As Artist Relations Manager at Music Audience Exchange (MAX), my job involves the process of selecting artists for brand/artist partnerships – which...
3 min read
Information Symmetry: Uber, Airbnb, and the Music Industry
There’s a passage from a March 15 TechCrunch post that recently went viral. You may have seen it –it reads:
2 min read
For Artists: 3 Questions to Ask Yourself When a Brand Wants to Work With You
Rosemary Waldrip: May 18, 2015
As an artist, you may at some point be approached by a brand that wants to partner with you – and not in the traditional “I’ll give you money to sing...
2 min read
Social Conversion: The “Warm and Fuzzy” of Ad-Tech
We all know marketing clients demand performance metrics: CTRs, time on site, impressions, etc. But have you ever watched your client’s face light up...
3 min read
Music, Music (and Apple) Everywhere
We have written in this column about marketing to Millennials, the role of artist content in savvy brands’ marketing efforts, the new world order of...
1 min read
Toyota Markets to the Beat of a Different Drum
Rosemary Waldrip: April 10, 2015
Brands across the globe are increasingly recognizing the difficulty of capturing consumers’ attention with traditional branded content. Today’s...