2 min read
We all know marketing clients demand performance metrics: CTRs, time on site, impressions, etc. But have you ever watched your client’s face light up when you show him or her some warm and fuzzy social media engagement? Performance stats might push...
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3 min read
We have written in this column about marketing to Millennials, the role of artist content in savvy brands’ marketing efforts, the new world order of...
1 min read
Rosemary Waldrip: April 10, 2015
Brands across the globe are increasingly recognizing the difficulty of capturing consumers’ attention with traditional branded content. Today’s...
1 min read
The foundation of any successful brand-artist partnership is authenticity. Without it, messages come across as phony and fall flat, and the critical...
3 min read
As marketers take aim at tapping the huge and growing millennial market, it seems that every brand on the planet has developed a content and social...
2 min read
A recent article in Forbes got me thinking about Mountain Dew’s unique place in marketing history and how it arrived at its latest effort: “Green...
4 min read
From Advertising Age’s excellent series of articles to Gawker’s view that “ . . . the current young generation is being sold wholesale the idea that...
3 min read
With millennials poised to overtake Boomers as the nation’s largest living generation, the discussion around how to market to this demographic has...
2 min read
If you caught the Grammys last night, you couldn’t have missed Target’s Imagine Dragons concert spot. The big-box retailer ponied up what is...
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