1 min read
The foundation of any successful brand-artist partnership is authenticity. Without it, messages come across as phony and fall flat, and the critical millennial consumer tunes out (or worse). Artists have historically viewed brand partnerships with a...
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3 min read
As marketers take aim at tapping the huge and growing millennial market, it seems that every brand on the planet has developed a content and social...
2 min read
A recent article in Forbes got me thinking about Mountain Dew’s unique place in marketing history and how it arrived at its latest effort: “Green...
4 min read
From Advertising Age’s excellent series of articles to Gawker’s view that “ . . . the current young generation is being sold wholesale the idea that...
3 min read
With millennials poised to overtake Boomers as the nation’s largest living generation, the discussion around how to market to this demographic has...
2 min read
If you caught the Grammys last night, you couldn’t have missed Target’s Imagine Dragons concert spot. The big-box retailer ponied up what is...
4 min read
Paul Graham is the founder of Y-Combinator. If you're unfamiliar with Y-Combinator, it's a sort of combination boot camp/mentor program/seed...
4 min read
The impulse to teach is a powerful one. For me, it provides me with my Joseph Cambell "bliss."
1 min read
Universal Music Group (UMG) and Havas just announced a joint venture they are calling the "Global Music Data Alliance". This initiative is intended...
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