3 min read
As marketers take aim at tapping the huge and growing millennial market, it seems that every brand on the planet has developed a content and social media program. However, many brands still struggle to adapt to the new rules of content, continuing...
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2 min read
A recent article in Forbes got me thinking about Mountain Dew’s unique place in marketing history and how it arrived at its latest effort: “Green...
4 min read
From Advertising Age’s excellent series of articles to Gawker’s view that “ . . . the current young generation is being sold wholesale the idea that...
3 min read
With millennials poised to overtake Boomers as the nation’s largest living generation, the discussion around how to market to this demographic has...
2 min read
If you caught the Grammys last night, you couldn’t have missed Target’s Imagine Dragons concert spot. The big-box retailer ponied up what is...
4 min read
Paul Graham is the founder of Y-Combinator. If you're unfamiliar with Y-Combinator, it's a sort of combination boot camp/mentor program/seed...
4 min read
The impulse to teach is a powerful one. For me, it provides me with my Joseph Cambell "bliss."
1 min read
Universal Music Group (UMG) and Havas just announced a joint venture they are calling the "Global Music Data Alliance". This initiative is intended...
4 min read
It’s New Years Eve, and I’m in a bit of a reflective mood. When I think back on this year, I realize that the question I get asked the most — both...
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