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1 min read

The Two Things You Must Do For People to Care About Your Music

Look, there’s a really simple answer to the question: “Why isn’t my [music, art, app, etc.] more popular/widely known?” There are many wrong answers to this question, but the right answer to this question is always the same; either:

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1 min read

Trackvertising and the Opportunity for Marketers

It used to be that radio stations dominated the airwaves. Because payola laws prevent record labels from paying radio stations directly, promoters...

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1 min read

George Howard on Music Festivals in the NY Times

Our good friend and advisor, George Howard, recently penned an article in the New York Times about the rise in music festivals as an economic...

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3 min read

Brands & Music: It's Not Just for Millennials Anymore

For a pioneering young company, it’s a warm fuzzy when a respected publication (covering what’s now and what’s next in social & business tech) posts...

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3 min read

How MAX Uses Facebook Data Mining to Evaluate Emerging Artists

When we sourced artists to partner with Tito’s Handmade Vodka and Chevy for two respective cross-channel music promotions, we focused on a few...

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