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Derek King x McDonald's

2 min read

Derek King x McDonald’s

McDonald’s keeps the celebration going this Black Music Month with another fresh collab with Hip Hop/R&B artist, Derek King. And if you want the special recipe, you'll have to read until the end! Sip, Celebrate, Repeat McDonald’s has a longstanding...

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2024-bet-awards

1 min read

2024 BET Awards

The BET Awards are around the corner, and we're proud to share our incredibly talented artist partners that made this year's list of nominees!

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ELHAE x McDonald's | MAX.Live Music Partnerships

2 min read

ELHAE x McDonald's

McDonald’s is turning up the volume this Black Music Month with a fresh collab with the incredibly talented R&B artist, ELHAE. This campaign is not...

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1 min read

2024 Americana Honors & Awards

The 2024 Americana Honors & Awards nominees are out — and we spy several SET® users on the list 👀 Congrats to these 5 amazing artist partners for...

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MAX.Live | On the Record with Abraham Alexander

3 min read

On the Record with Abraham Alexander

Every once in a while, we like to shake things up by turning our office into a cozy concert hall for our MAX "On the Record" sessions. Recently, we...

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2 min read

Russell Dickerson × Dr Pepper

Russell Dickerson's Dr Pepper love, behind-the-scenes campaign magic, and why this partnership hits all the right notes. Check out the campaign...

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2 min read

DannyLux × Accounting+

UPDATED on 08.13.2024 Thrilled to share that DannyLux is teaming up with Accounting+ once again to prove that in the music industry, it’s not just...

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3 min read

Meet MAX: 2024 Brand Refresh

You might have noticed that we’ve given our branding a little update recently … a little glow-up, a little polish, a little yassification, even.

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2 min read

Chicano Batman × Ford

Chicano Batman is joining the Música Ford family with this seriously fun campaign.

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