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1 min read

Ruby Ibarra × McDonald's

Ruby Ibarra is switching it up with this McDonald’s campaign that shows off her rap skills and her spoken word prowess.

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1 min read

P-Lo × Toyota

Toyota is driving awareness and culture in NorCal in this campaign featuring Filipino rapper and Bay Area native P-Lo.

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2 min read

2023 Latin GRAMMY Awards

The Latin GRAMMY Awards nominations have been announced - congratulations to all our MAX and SET artist partners who have earned a spot on the list!

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5 min read

MAXtape Live with Jarred Goldner

Welcome to the very first episode of our MAXtape Live podcast!

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1 min read

Lupita Infante × McDonald's

GRAMMY-nominated Regional Mexican artist Lupita Infante is partnering with McDonald’s to engage Hispanic Gen Z audiences through music.

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1 min read

Los Lobos ✕ AARP

AARP is celebrating Hispanic Heritage Month and the connection between music and brain health with GRAMMY-winning rock band Los Lobos.

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1 min read

2023 CMA Awards

CMA Awards noms are out - congrats to all of our MAX and SET artist partners who made the list!

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1 min read

Mitchell Tenpenny × Ford

Rising country star Mitchell Tenpenny is joining the Ford Music family–although, as he says, he’s been a “Ford guy through and through” his whole...

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1 min read

Adrian Marcel × McDonald's

McDonald’s is partnering with Oakland, California, native Adrian Marcel to reach diverse audiences in the Bay Area.

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