Pedro Capó x Opendoor

Moving is a big decision—whether you’re upgrading, downsizing, relocating, or, like Pedro Capó in Opendoor’s latest campaign, your neighbor is just a little too obsessed (time to go!). Whatever the reason, Opendoor makes it easier than ever to turn that decision into reality.

Every Home Needs an Opendoor

Pedro Capó is the perfect voice for this campaign—his music is all about freedom, movement, and embracing life’s next adventure. And let’s be honest, he just makes everything look effortless—exactly how effortless selling a home with Opendoor feels. 😉

Of course, some of us around here might be a little biased when it comes to Pedro. His signature style and laid-back confidence have made him a low-key personal office favorite (some have even thrown around terms like 'one-sided bromance' 🙄). Does it really matter who started what…or if jean jacket envy played a role?! What does matter is that when we saw the final campaign creative, certain people at MAX couldn’t help but feel like it hit a little too close to home. 😬

This campaign builds on the momentum of Opendoor’s partnership with Melissa Etheridge, which struck a chord 😏 with homeowners looking for a fresh start. Now, Opendoor is continuing that strategy—this time, reaching another important audience: Hispanic Americans.

Brands that choose to work with MAX understand the power of cultural nuance. They prioritize meaningful connections with the audiences they’re speaking to—not just personal preferences or which artists their kids recognize.

So if Pedro Capó isn’t a household name for you, here’s what you should know: he’s a global Latin music star and a staple in Hispanic households—which, by the way, make up over 30% of the U.S. population. And when it comes to reaching audiences, cultural relevance isn’t just important—it’s essential.

Music has a unique way of fostering authentic connections, and Opendoor is tapping into that power to make home-selling feel not just easy, but personal.

Of course, this campaign leans into humor, taking a hilariously playful approach. By mixing comedy with cultural insight, Opendoor continues its mission to connect with homeowners in a way that’s both relatable and genuinely entertaining.

Warning: Side Effects May Vary

All playful content aside, this campaign proves just how easy Opendoor makes it to sell your home and move. I mean...almost too easy. Which raises an important question…are we about to see a rise in impulse moving? 🤔

So, here’s a friendly PSA: if you find yourself selling your home and moving more than five times per year using Opendoor's easy-to-sell services just because you can…you might have an impulse moving problem. Talk to a friend. Maybe take a deep breath. And if symptoms persist, well…you know the drill. 😉

About MAX (Music Audience Exchange):

Music Audience Exchange (MAX) is the tech company powering your favorite brand x music partnerships. Backed by tech VCs and built by a team of data scientists, engineers, music pros, and digital media experts, MAX is breaking new ground—powering partnerships for top brands (like Ford, Rocket Mortgage, McDonald’s, AARP, US Marine Corps, and more) and supporting a growing portfolio of 6,000+ artists (including Alicia Keys, Kane Brown, Jon Batiste, Eslabon Armado, Leela James, Lalah Hathaway, Justin Quiles, AJR, and Melissa Etheridge) with live engagement tools and promotional sponsorships.