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MAX
2025 Premio Lo Nuestro
Craig Rector: February 19, 2025
We’re thrilled to celebrate our incredible artist partners who are nominated for the 2025 Premio Lo Nuestro Awards!
Lexus Presenta a Pitizion
Lexus partnered with singer/songwriter Pitizion to show how she relaxes by driving her 2021 Lexus IS 350.
The Campaign:
This partnership was a national social/digital campaign with the goal of reaching bilingual Hispanic Americans.
Watch the video below to see how Pitizion loves to escape to her 2021 Lexus IS 350 after a successful photo shoot. As she drives, she disconnects from the stresses of the day. After a relaxing drive, Pitizion likes to continue disconnecting from the stress of the day by going to the beach and practicing yoga.
Get to Know Pitizion
Maria del Pilar Perez, better known as Pitizion, first started her career as an actress in her native Colombia. After moving to Miami and signing with Universal Latin, she released her first single "Ella" in 2019. Pitizion's debut album, La Piti, was released in 2020 and includes collaborations with artists including Greeicy and Rafa Pabon.
Follow Pitizion on Social / Streaming:
The Best and Worst Super Bowl Ads: Music Edition
Craig Rector: February 14, 2025
Best to Worst Ranked Super Bowl Ads: Music Themed Take Me Home: Rocket 🙌🏆 Knock Out: Pfizer 👍😢 The Fans: Taco Bell 👍🔥 Turn Back Time: Uber Eats
2025 NAACP Image Awards
Kesler Smith: February 10, 2025
We are so excited to announce our artist partner nominees for the 2025 NAACP Image Awards! With 18 nominations across 12 amazing artists, we can't...
Luis Figueroa × Lexus
MAX : April 23, 2021
Lexus Presenta a Luis Figueroa Lexus partnered with Puerto Rican singer-songwriter Luis Figueroa to highlight the features of the Lexus IS luxury...
Lecrae × United States Marine Corps
MAX : February 16, 2021
USMC Concert Series The United States Marine Corps partnered with GRAMMY-award winning hip hop artist Lecrae to share how a sense of commitment...
Hayley Kiyoko × California Tobacco Control Program
MAX : December 06, 2021
Tobacco Free CA: “I Can Quit”