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Shaylen x United States Marine Corps

Shaylen x United States Marine Corps
Shaylen x United States Marine Corps
2:02

We’re excited to announce an incredible partnership between Shaylen and the United States Marine Corps. This collaboration goes beyond the music—it’s about honoring values like loyalty, resilience, and dedication. And hey, there’s something in it for you too: take the Marine Character Quiz, and you could win exclusive signed Shaylen merch!

Tough Cookies

For Shaylen, this partnership hits close to home. Her step-brother’s service in the Marine Corps shaped her admiration for those who dedicate themselves to something bigger. Shaylen grew up witnessing the core values of the Marines—loyalty, honesty, and unshakable dependability—lived out in real-time. That’s why teaming up with the Marine Corps feels so personal and meaningful for her.

As Shaylen puts it, they're "tough cookies.” And she knows a thing or two about strength. Her music inspires people to be their boldest selves, so it’s only natural she’d connect with an organization that embodies that same energy.

Campaign Highlights

  • Artist: Shaylen
  • Brand: United States Marine Corps
  • Industry: Government (Military) 
  • Product: Recruitment
  • Agency Partner: Mindshare

Audience Insights

  • Geographics: Regional (Western)
  • Demographics: 17-24 GA
  • Psychographics: Socially Conscious College Students
  • Objectives: Lead Gen (Primary), Awareness (Secondary)

Win Big, Think Bigger

 Want to discover how your own strengths align with the Marine Corps’ mission? Take the quiz to find out—and while you’re at it, enter for a chance to snag some exclusive signed merch from Shaylen. Who knows? You might just uncover a new side of yourself while rocking some seriously cool gear.

You can learn more about your best traits at usmcmusic.com!

About MAX (Music Audience Exchange):

Music Audience Exchange (MAX) is the tech company powering your favorite brand x music partnerships. Backed by tech VCs and built by a team of data scientists, engineers, music pros, and digital media experts, MAX is breaking new ground—powering partnerships for top brands (like Ford, Rocket Mortgage, McDonald’s, AARP, US Marine Corps, and more) and supporting a growing portfolio of 6,000+ artists (including Alicia Keys, Kane Brown, Jon Batiste, Eslabon Armado, Leela James, Lalah Hathaway, Justin Quiles, AJR, and Melissa Etheridge) with live engagement tools and promotional sponsorships.

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