Snow Tha Product × göt2be

Latin GRAMMY-nominated rapper and singer Snow Tha Product is partnering with göt2be Color Remix to drive engagement and awareness for the bold semi-permanent hair color.

Authentic.

Music has always influenced fashion and beauty trends, but the connection between music and style goes much deeper.

Style, like music, gives us a way to express our individuality and explore different aspects of our personalities while staying true to our authentic selves.

Our team surfaced Latin GRAMMY-nominated rapper and singer Snow Tha Product as the ideal partner for this campaign–and she DEFINITELY fits the bill for bold, authentic, and unique. 

Vibrant.

I’m not *quite* in the target demographic for this campaign, but I still LOVE the bold, vibrant colors showcased by Snow Tha Product (and I REALLY could have used göt2b Color Remix back when I was dumping everything from food products to literal fabric dye on my hair in a desperate attempt to achieve the perfect punky pink).

Snow Tha Product shows göt2b Color Remix in action during video content for this campaign–watching her apply the color looks so easy! So when you see me with a matching amazing ombre purple next week, you know why . . .

Unapologetically Bold.

In the long-form video for this campaign, Snow talks about her eclectic style of music and her bold hair colors that make a statement and allow her to express and celebrate her individuality. The campaign also includes several short-form videos shared directly from Snow’s social accounts, driving engagement and awareness for göt2b Color Remix products.

Snow Tha Product is culturally relevant, style-setting, and unapologetically bold–the perfect artist to share göt2be’s brand message while driving engagement and awareness. 

Get to Know Snow Tha Product

Snow Tha Product is a Latin GRAMMY-nominated rapper and singer who grew up in San Diego, CA. She rose to fame in 2009 after she was discovered by Jaime Kohen and featured on the hit song “Alguien.” Since then, she has worked with star-studded musical talents such as Ludacris, Steve Aoki, E-40, and Ty Dolla $ign. Snow Tha Product has also garnered massive popularity through her YouTube vlog and her role on Queen of the South as Lil’ T.

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